Fuel Cycle

Brand Focused Recruitment: Creative Ways to Launch a Community

Aaron and Julie will introduce Fandom, how they plan to use their online community, The Fan Lab, to build out their consumer insights research and better understand Fandom’s users, and how they’re using video marketing to reach new members in creative, on-brand ways.

Key Takeaways:

  • Find a way to connect to your audience through their interests and passion points
  • Get creative about leveraging your existing brand assets
  • Build a multi-pronged marketing plan to secure steady membership growth