Social media has fundamentally changed the way we live and do business. Research shows that buyers are 57% of the way through the buying process before they contact a salesperson or show up on any corporate lead list. Add a global pandemic with no face-to-face meetings and conference cancellations and the need for online skills is at an all-time high, and in fact a requisite for business survival.
Gone are the days when you can post corporate messages and expect engagement and it’s not just the sales department that needs social media. Brands must activate their entire team to effectively pull their key messages across platforms. As many others have turned back to social media at the same time, the space is noisy, and skill is required to be heard above the noise. Find out what the pros know about activating employees and amplifying your brand’s voice giving your business the competitive edge.
Learning Objectives:
– Effective ways to connect outside of LinkedIn mail
– Advancing thought leadership through social posting
– Shortcuts to expanding your digital reach
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