The State of CPG Market Research

The CPG industry has faced challenges in consumerism, competitive e-commerce offerings and pricing, and product innovation cycles that are in constant flux to name a few.  To be a market researcher for a CPG company means supporting marketing, product, and beyond. In this report, we surveyed over 200 market researchers and cut the data based on market researchers who reported working in the CPG industry and compared their responses to all other industries.

Download our industry report and discover:

  • Insights from CPG MRs are used to support key corporate functions more than any other industry
  • MRs in CPG are the most tenured researchers in any industry, working closely with vendors and clients to make decisions.
  • CPG MRs are making the most progress towards innovation but appear to be less satisfied with their work

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Your customers are providing feedback 24/7. The world’s most successful brands use Fuel Cycle’s market research platform to capture, analyze, and act upon reliable data – with greater speed and relevance than their competitors. Fuel Cycle guides you through the research lifecycle to find the answers to questions you didn’t even think to ask.

Headquarters

11859 Wilshire Blvd, Suite 400

Los Angeles, CA 90025

 

NYC

205 E. 42nd St,, 15th Floor

New York, NY 10017

 

info@fuelcycle.com

fuel-cycle-logo-white

Your customers are providing feedback 24/7. The world’s most successful brands use Fuel Cycle’s market research platform to capture, analyze, and act upon reliable data – with greater speed and relevance than their competitors. Fuel Cycle guides you through the research lifecycle to find the answers to questions you didn’t even think to ask.

Headquarters | 11859 Wilshire Blvd, Suite 400, Los Angeles, CA 90025

NYC | 205 E. 42nd St,, 15th Floor, New York, NY 10017

info@fuelcycle.com

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