The State of CPG Market Research

The CPG industry has faced challenges in consumerism, competitive e-commerce offerings and pricing, and product innovation cycles that are in constant flux to name a few.  To be a market researcher for a CPG company means supporting marketing, product, and beyond. In this report, we surveyed over 200 market researchers and cut the data based on market researchers who reported working in the CPG industry and compared their responses to all other industries.

Download our industry report and discover:

  • Insights from CPG MRs are used to support key corporate functions more than any other industry
  • MRs in CPG are the most tenured researchers in any industry, working closely with vendors and clients to make decisions.
  • CPG MRs are making the most progress towards innovation but appear to be less satisfied with their work

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