Ensuring the Future: Mapping the Insurance-Buying Customer Journey

In this report, we focused on four core industries of insurance: health, auto, property, and life. We surveyed our respondents on their pre-purchase to post-purchase insurance buying experiences to chart the customer journey.

Download the full report to view a detailed and intimate view of how customers are:

  • Researching and deciding on a carrier
  • Which channels are being used to purchase insurance
  • Why customers stay with an agency and why they switch.

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