Introducing the Fuel Cycle AI Blog Series
With this post, we’re kicking off a Fuel Cycle blog series on artificial intelligence and its impact on insights practices. In the coming weeks, various Fuel Cycle team members will post on a variety of topics, ranging from practical applications of AI to serious challenges that currently exist with respect to insights. We view this […]
Virtual and Augmented Reality: The Future Of Market Research?
With a growing need to understand consumers and predict their behaviors, market research (MR) is big business. Even with record inflation, the MR industry isn’t slowing down a lick; it’s growing at unprecedented rates. The global forecast shows that MR is expected to reach nearly $109 billion in 2026 at a growth rate of over […]
ChatGPT’s Impact on Market Research: Revolutionizing Customer Insights
Fuel Cycle is a market research technology company that recognizes the potential of technology in transforming the industry. They have been exploring how the emerging technology of ChatGPT can take their research and day-to-day responsibilities to the next level. ChatGPT’s Natural Language Processing features are especially useful for market researchers as it can provide deeper […]
Empowering Inclusive Market Research: The Role of Accessibility
Market research aims to collect data that will lead to better business decisions and provide better products or services for end users. As we’ve seen in recent years, technology has made it easier for more people to participate in market research than ever before. Mobile surveys and virtual video interviews are standard practices in 2023. […]
How Community Can Benefit the Banking Industry in the Impending Recession
During economic downturns, banks must remain connected to their customers and communities to provide financial support and stability to individuals and businesses. Building strong online community ties is one of the most effective ways to accomplish this. This article will explore how banks can use online communities to make connections and the robust benefits communities […]
Market Research Solutions for Streaming Companies
It’s no secret that streaming companies are facing a variety of challenges. From competition to consumer subscription fatigue, the industry needs solutions to help it weather the storm. From a market research perspective, streaming companies face particular challenges in identifying and understanding their target audiences. Unlike traditional media companies that broadcast content to entire markets, […]
Usability Testing in Community
Usability testing is a market research method that helps you determine if your product or service meets the needs of your target audience. The goal of usability testing is to reveal how easy it is for participants to complete tasks and whether their expectations are met. This can be done through interviews, observations, task completion […]
Market Research Community Myths Debunked
To stay ahead of the competition and provide customers with the best experiences possible, businesses need to understand their customers in real-time. This means no more formulaic and lengthy market research campaigns that quickly go stale. Today, agile market research is the name of the game as it focuses on what’s working for customers right […]
Powering Up Your Gaming With Fuel Cycle for DE&I
Introduction—Who Plays Video Games? What does a gamer look like– are they more likely to wear pajamas or a business suit? What jobs do they have, and how do they socialize with friends? Perhaps you just imagined a teenager, probably male, chilling on the couch. Or maybe a Twitch streamer with pastel-pink hair, cat-eared […]
What Is Delta Testing, And How Do You Do It?
User experience (UX) testing is the process of understanding end users, what they need, and what they value when interacting with a product, system, or service. However, the challenge with traditional methods, like beta testing, is that it’s not continuous; The feedback becomes stale, and insights are fragmented. 5 to 15% of all development projects […]