Unlocking the Complete Shopper Journey: Integrating Loyalty Programs into Fuel Cycle’s P2 Engine
A deep understanding of your shoppers goes far beyond basic demographics and surface-level data. By combining the comprehensive data points you can achieve through progressive profiling with the rich purchase data from loyalty programs, brands can achieve a much more holistic view of their shoppers. This integration allows for a deeper understanding of shopper behaviors […]
July 2024 | Platform Updates
Qual Reporting, AI analysis, expanded stakeholder access, and more! Check out of all of the exciting updates to the Research Engine rolled out in July.
June 2024 | Platform Updates
Managing and learning from your audience segments has never been easier with Group Builder by Fuel Cycle!
The Importance of Customer Insights for Financial Companies in 2024
For the financial services industry, customer insights lead the way to strategic decision-making and competitive differentiation. As we navigate through 2024, the importance of understanding and leveraging customer data has never been more pronounced. Capgemini’s Financial Services Top Trends 2024 identifies “customer first” as the most prevalent trend in the industry this year. That said, financial […]
GuideBook | B2B Online Communities
Guidebook Your Guide to B2B Online Communities: The What, Why, and How Navigating the intricate world of B2B interactions requires a deep understanding of the modern buyer’s needs and behaviors. In “Your Guide to B2B Online Communities: The What, Why, and How,” we delve into the essential strategies for fostering meaningful connections with B2B customers. […]
The Rise of Private Label in an Inflationary Economy
Rising inflation is driving significant shifts in consumer behavior. One of the most notable trends in the Consumer Packaged Goods (CPG) industry is the increasing preference for private-label products over mainstream brands. This shift is not merely due to the lower prices of private-label goods but also because consumers perceive greater value in terms of […]
May 2024 | Platform Updates
By popular demand, the Research Engine is now available as the default setting! Cut project timelines in half, automate workflows, and more with this powerful advancement.
Fuel Cycle for MRX
Fuel cycle for Market Research Dominate with Data-driven and Customer-led Decisions Stay ahead of the pack—turn insights into your competitive weapon in a fast-moving world. Learn More Fuel Cycle’s Research Engine: Your Competitive Edge in Market Intelligence. Get ahead—or get left behind. Fuel Cycle’s Research Engine gives you the power to decode consumer behavior, spot […]
Data Processing Addendum
Data Processing Addendum This Data Processing Addendum (“DPA”) supplements the Terms of Service and any other written agreement (the “Agreement”) entered into by and between Fuel Cycle, Inc. (“Company”) and the customer entity that is party to the Agreement (“Customer”). We may update this DPA from time to time, and we will provide reasonable notice […]
The Significance of UX Design in Crafting Engaging Online Research Communities
The world of market research is quite fast paced, and market research online communities (MROCs) have emerged as an invaluable tool for gathering insights, connecting with participants, and delving into the minds of your target audience. However, what often goes overlooked is the pivotal role that design plays in the success of these online research […]