4 Approaches To Community Success That Span The Customer Lifecycle
Online communities aren’t a new tool for market researchers. In fact, they’ve been around for more than 10 years, but many marketers are still confused about how to successfully use them to manage the customer life cycle. Watch our latest webinar with a guest from Forresteras we explore: Everything you need to know about online communities […]
14 Principles For Customer Journey Mapping
In 2014, a poll from marketing research firm Gartner found that over 90 percent of brands planned to compete primarily on the basis of customer experience within the next two years. Since then, many top brands have pivoted towards a customer-centric business model. But a recent study by Accenture found that less than 40% of […]
How To Make Each Customer Touch Point An Incredible Experience
As much as we try to control a customer’s journey, the truth is we don’t own the experience, customers do. And we need to start listening to them now. Watch our webinar with guest speaker Adam Toporek, the author of Be Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines, where we explore: […]
The Biggest Problem With VoC Program’s Today
6 Simple Steps that Turn Data into Clear Action Companies listen to customers through a variety of listening posts, gathering feedback about how well they’re delivering on the customer experience. They’re flooded with data. Data, data, data! And more data! And yet, with all this data, the customer experience has barely progressed; in some cases, it’s […]