Chatbots Are Set to Become the New Standard for Brand, Customer Interactions
One of the great hallmarks of customer and brand relationships is fast, reliable, and personalized communication. This is where chatbots are now changing the game. As consumers become more tech savvy, chatbots are set to become the new norm for forging sustained loyalty between customers and brands. A chatbot is simply a way for customers […]
Community Manager Spotlight: Rushita
In honor of Community Manager Appreciation Day we are starting a new blog post series – the Community Manager Spotlight. On the 25th of every month we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what it […]
AI: The New Customer Experience Order
Artificial intelligence, better known as AI, is being touted as having the ability to reshape the global economy. Not a new technology, AI is now gaining mainstream traction, similar to what happened with the Internet boom in 1995[i]. It’s even influencing customer experience by teaching computers how to learn and make decisions like humans do. […]
Talking With Your Company’s Most Valuable Asset
Online community platforms not only offer a unique, interactive tool for consumer research but are also a means to engage with your company’s most valuable assets – your customers. Following are five key elements of successful customer engagement. 1. Deliver value. Just like your business, your online community should have a clear value proposition. When […]
The Future Of Market Research In 2017
According to the latest industry reports, companies across the US are on track to spend roughly $16 billion this year on market research, a substantial figure that is also expected to double by 2020. This influx of investment reflects not only a growing demand for these services but also a transformation in how companies are […]