Location-Based Services (LBS)
The number of companies using location-based services is increasing steadily. As of 2018, there were 242 million location-based service users in the United States. These numbers represent an increase in 22 million from the previous year, and there are no signs of a slow down in innovation. It makes sense why more organizations would invest […]
How to Start Prototype Testing
You’re excited about your ideas and your eventual product launch. First, ask yourself this question: What stands between a successful product and customer satisfaction? If you answered prototype testing, then you’re correct. As you probably already know, it isn’t enough to produce a product that you think is exceptional. That product has to endure the […]
What is Research?
Research is an initiative that can be as large or as small as you make it. One thing that can be said, is that a lot of good research goes a very long way, particularly when used to fuel knowledge associated with making organizational decisions. That said, research rears itself in many forms and is […]
How to Build the Best Mobile User Experience
Did you know the average adult consumer spends close to four hours a day on their mobile devices? While it’s true consumers use smartphones for news updates, digital media, and social connection, online shopping also plays a significant role in mobile device usage. In fact, 79% of smartphone users have made a purchase via their […]
Quick Polls Can Make Your Research Dreams Come True
Quick polls may be small in size, but they can undoubtedly pack punch in terms of research impact potential. These bite-sized surveys deviate from the typical 15-30 minute survey and generally consist of one basic question. Quick polls forgo lengthy and sophisticated research designs in order to provide an easy, fun, and streamlined research experience that doesn’t require […]
How to Conduct an In-Depth Interview
In-depth interviews are a great way for researchers to gather rich, qualitative data from key respondents. They’re typically used as a standalone research method, or can be an instrumental part of a hybrid research strategy. What is an “In-Depth Interview”? The term “in-depth interview” is very indicative of its definition. It involves asking a respondent, […]
Data Collection Methods in Market Research
Did you know that 90% of customers are more likely to purchase a product or a service from a brand that provides personalized experiences? It’s true. Nearly all customers prefer to engage with brands that understand their individual needs and preferences. In fact, customers are even more than willing to hand over data in trade […]
Up Your Ante With Agile
Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb those coveted ranks excel by driving innovation and offering the best customer experience. To compete, your organization needs to run research that exposes your customers’ experience gaps and respond with innovations that close those gaps. […]
What Is Unstructured Data?
When it comes to data analysis, there are several types of data that are processed by researchers: structured data, semi-structured data, and unstructured data. Structured data is easier to collect, digest, and analyze, as the data has clearly defined fields, and the order and format of those fields are always the same. This makes structured […]
Psychographic Segmentation in Marketing
Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized shopping experiences, marketing messages, and an individualized overall customer journey. It’s natural that an agile marketing strategy would use psychographic segmentation in as many aspects as possible as it’s used everywhere in life. From the […]