Focus Groups for Market Research
Over the years, focus groups have been credited with everything from the conception of Barbie to the perfection of Betty Crocker cake mix to Southwest Airlines’ consistently friendly flight staff. Marketers have long used the small-group format to plumb the cultural subconscious and hear directly from employees and customers. In recent years, some critics have […]
5 Practices That Are Changing Market Research
The last 100 years have witnessed unprecedented technological advancement that has impacted virtually every industry. As businesses prepare to shape the future of innovation, it’ll be critical to utilize the most advanced market research methodologies available. Here are 5 game-changing practices we predict will change market research forever: Insights Democratization + Research Automation The demand […]
What is User Research?
Websites, mobile apps, interactive digital displays…what do these have in common? UX design. These are just a few examples of the many digital assets brands are using to convert their target audiences. But one thing that’s certain, is that their functions have all been carefully strategized to appeal to the user. A substantial amount of […]
The Top 5 Business Research Methods
Companies that understand precisely what their customers need do an excellent job of fostering customer satisfaction and retention. The value of retention is unmatched, considering boosting customer retention rates by just 5% increases profits anywhere from 25% to 95%, according to Bain & Company. However, it’s critical to remember that the ability to obtain a complete view […]
What does SDK mean?
If you’ve ever brushed elbows with the world of digital platforms, then you may have heard of the acronym SDK. If you’re a web developer, you probably know all about it. But if you’re a market researcher and are just vaguely familiar with it, this your Intro to SDKs class or SDKs 101. SDK goes […]
What is a Digital Customer Experience?
While it may sound like something directly out of a Sci-fi television show, the digital experience is actually something that most of us are all too familiar with. In fact, most of us have digital experiences multiple times a day when we interact with our various technological devices. In regards to digital experiences within the […]
A Guide To Conducting In-Depth Customer Research
The global market research industry was worth over $76 billion dollars in 2018, and is only increasing. It’s no wonder why. Companies that hit the nail on the customer experience head consistently edge out the competition. Consider the following stats if you need a little extra convincing: Gaining customer insights is worth its weight in […]
5 Things Every CEO Should Know About Market Research
As a CEO, you wear many hats. One of the most prominent being the strategic decision-maker, piloting your company in new directions. You make your high-impact decisions after having scrupulously combed over all the data, insight, analysis, and risks associated with each decision. More often than not, that involves market research. So, what are some […]
Is Your Research Data Telling You the Complete Customer Story?
If you’re a marketer, you know all too well the importance of market research. Even if you’re not a marketer but you spearhead the growth initiatives of a brand, then you know how important market research is. While it’s true market research can give us profound insight into the current market landscape of any industry […]
The Mecca of Market Research Insight: GRIT Report 2019 is Here
It’s back and bolder than ever! Each year, GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market research and make projections for the future of the industry. But this time it’s different…and better than ever! Why You Won’t Want to Miss This GRIT Report The 25th Edition […]