Up Your Ante With Agile
Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb those coveted ranks excel by driving innovation and offering the best customer experience. To compete, your organization needs to run research that exposes your customers’ experience gaps and respond with innovations that close those gaps. […]
What Is Unstructured Data?
When it comes to data analysis, there are several types of data that are processed by researchers: structured data, semi-structured data, and unstructured data. Structured data is easier to collect, digest, and analyze, as the data has clearly defined fields, and the order and format of those fields are always the same. This makes structured […]
Psychographic Segmentation in Marketing
Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized shopping experiences, marketing messages, and an individualized overall customer journey. It’s natural that an agile marketing strategy would use psychographic segmentation in as many aspects as possible as it’s used everywhere in life. From the […]
The Perspectives You Miss Without Qualitative Research
ESOMAR’s 2018 Global Market Research Report notes that only 15% of research spend was dedicated to qualitative methods last year. Qualitative research undeniably provides context and detail to data that simply cannot be captured through surveys alone and should be considered an essential asset to any effective market research strategy. So why have smart teams historically shied away […]
Boosting Engagement Through User-Centered Design
The McKinsey Design Index report tracks the design practices of 300 public companies over a five-year period and analyzes how the strength of their design practices relates to their financial performance. Upon analysis, the results were clear: the better the design, the higher the returns. This may seem obvious, but user experience in research has been historically […]
How and Why You Should Start Concept Testing
Not every idea is a good idea. In fact, not every idea is even worth pouring ample resources to bring to fruition. So, how can you separate the good and the great from the bad and the ugly? Concept testing. Concept testing is a way for you to assess just how good an idea is […]
Focus Groups for Market Research
Over the years, focus groups have been credited with everything from the conception of Barbie to the perfection of Betty Crocker cake mix to Southwest Airlines’ consistently friendly flight staff. Marketers have long used the small-group format to plumb the cultural subconscious and hear directly from employees and customers. In recent years, some critics have […]
5 Practices That Are Changing Market Research
The last 100 years have witnessed unprecedented technological advancement that has impacted virtually every industry. As businesses prepare to shape the future of innovation, it’ll be critical to utilize the most advanced market research methodologies available. Here are 5 game-changing practices we predict will change market research forever: Insights Democratization + Research Automation The demand […]
What is User Research?
Websites, mobile apps, interactive digital displays…what do these have in common? UX design. These are just a few examples of the many digital assets brands are using to convert their target audiences. But one thing that’s certain, is that their functions have all been carefully strategized to appeal to the user. A substantial amount of […]
The Top 5 Business Research Methods
Companies that understand precisely what their customers need do an excellent job of fostering customer satisfaction and retention. The value of retention is unmatched, considering boosting customer retention rates by just 5% increases profits anywhere from 25% to 95%, according to Bain & Company. However, it’s critical to remember that the ability to obtain a complete view […]