Customer Analysis
One of the most pressing questions in marketing is: How can a brand reach its target audience? Answering that effectively means first going through trials and tribulations aimed at intimately defining who your target audience is. One of the most effective ways to do that is through customer analysis. What is Customer Analysis? Customer analysis […]
Focus Groups Method, Procedure & Analysis
With advances in big data and the ease of capturing customer insights with a computer, it seems old school to conduct a focus group. While focus groups may be a traditional market research method, it doesn’t mean focus groups aren’t valuable. It’s quite the opposite. Focus groups allow you to collect feedback, unlike any other […]
The Power of Customer Segmentation
The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate customer data, brands can do things like tailor email marketing messages to different audiences with dynamic content, for example. What does this mean? It means, based on customer information, marketing teams can create personalized messages […]
5 Signs UX Research Is More Important Than Ever
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey as consumers matters greatly to brands and […]
Behavioral Segmentation – Methods to Know Your Market
Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand. Engaging in smart behavioral segmentation is key to capturing telling data to provide personalized customer journeys. While behavioral segmentation provides valuable customer insights, many companies are failing when it comes to capturing the right customer […]
Customer Feedback – Why It Can’t Be Ignored
In a world where word-of-mouth marketing is the most influential form of marketing, customer feedback is everything. Its value is bar-none when it comes to improving your unique selling proposition and keeping a leg up on your competitors. What is Customer Feedback? Customer feedback is an umbrella term for any opinion, thought, or insight from […]
Customer Feedback: A Guide to Start & Succeed With Surveys
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience, they often do what you fear most and stop using your services in favor of one of your competitors. In fact, 89% of consumers have switched to doing business with a competitor following a poor […]
Usability Research – How to Start
Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across their different digital channels? When it comes to capturing customer loyalty, providing an excellent user experience is key. However, nearly three quarters of brands are failing their customers. To avoid […]
Are you Offering a Job or an Experience?
Fuel Cycle recently received a top-ranking award by Built In LA: Best Place to Work. How did we do it, how can you do it, and why does it matter to your customers? Jobs are everywhere, but what makes for a great job at a great company? Three words: benefits, compensation, and growth. These are […]
Qualitative Interviewing
When it comes to market research, sometimes gaining the most valuable, insightful data can be done simply by asking. Hence why we have qualitative interviews. Qualitative interviews are often used by researchers to gain an up-close look at personal stories and experiences of interview subjects that represent a certain market segment. These personal experiences and […]