How to Build the Best Mobile User Experience
Did you know the average adult consumer spends close to four hours a day on their mobile devices? While it’s true consumers use smartphones for news updates, digital media, and social connection, online shopping also plays a significant role in mobile device usage. In fact, 79% of smartphone users have made a purchase via their […]
Quick Polls Can Make Your Research Dreams Come True
Quick polls may be small in size, but they can undoubtedly pack punch in terms of research impact potential. These bite-sized surveys deviate from the typical 15-30 minute survey and generally consist of one basic question. Quick polls forgo lengthy and sophisticated research designs in order to provide an easy, fun, and streamlined research experience that doesn’t require […]
How to Conduct an In-Depth Interview
In-depth interviews are a great way for researchers to gather rich, qualitative data from key respondents. They’re typically used as a standalone research method, or can be an instrumental part of a hybrid research strategy. What is an “In-Depth Interview”? The term “in-depth interview” is very indicative of its definition. It involves asking a respondent, […]
Data Collection Methods in Market Research
Did you know that 90% of customers are more likely to purchase a product or a service from a brand that provides personalized experiences? It’s true. Nearly all customers prefer to engage with brands that understand their individual needs and preferences. In fact, customers are even more than willing to hand over data in trade […]
Up Your Ante With Agile
Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb those coveted ranks excel by driving innovation and offering the best customer experience. To compete, your organization needs to run research that exposes your customers’ experience gaps and respond with innovations that close those gaps. […]
What Is Unstructured Data?
When it comes to data analysis, there are several types of data that are processed by researchers: structured data, semi-structured data, and unstructured data. Structured data is easier to collect, digest, and analyze, as the data has clearly defined fields, and the order and format of those fields are always the same. This makes structured […]
Psychographic Segmentation in Marketing
Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized shopping experiences, marketing messages, and an individualized overall customer journey. It’s natural that an agile marketing strategy would use psychographic segmentation in as many aspects as possible as it’s used everywhere in life. From the […]
The Perspectives You Miss Without Qualitative Research
ESOMAR’s 2018 Global Market Research Report notes that only 15% of research spend was dedicated to qualitative methods last year. Qualitative research undeniably provides context and detail to data that simply cannot be captured through surveys alone and should be considered an essential asset to any effective market research strategy. So why have smart teams historically shied away […]
Boosting Engagement Through User-Centered Design
The McKinsey Design Index report tracks the design practices of 300 public companies over a five-year period and analyzes how the strength of their design practices relates to their financial performance. Upon analysis, the results were clear: the better the design, the higher the returns. This may seem obvious, but user experience in research has been historically […]
How and Why You Should Start Concept Testing
Not every idea is a good idea. In fact, not every idea is even worth pouring ample resources to bring to fruition. So, how can you separate the good and the great from the bad and the ugly? Concept testing. Concept testing is a way for you to assess just how good an idea is […]