Need for Speed: The Power of Agile Insights Through COVID-19
Written by: Lianne Galante, Senior Community Associate Thanks to the Internet, efficiency and speed have become necessary ingredients of brand strategy. Coupled with the ever-changing world outlook due to COVID-19, adaptability and speed are mission-critical investments for a company. Consumers expect brands not only to be aware of the changes but to keep up with […]
New Fuel Cycle Product Enhancements: Qualitative-to-Quantitative Analysis
One of the trickiest bits of running qualitative research is the analysis. While quantitative research spits out clean, ready-to-share statistics, qualitative insights are a little, well, messier. And that’s precisely why we’ve made several product enhancements to the Fuel Cycle Market Research Cloud between January-April 2020. These enhancements were developed with the same ethos that […]
Experience Management: What’s That?!
Experience Management. Ever heard of it? We have, and it’s time you did, too. Fuel Cycle is on a mission to become the best Experience Management platform on the market, but what does that even mean? Experience Management is the process of monitoring every interaction people have with a company in order to identify areas […]
Looking Back | Market Research Over the Years
The last few years have seen a lot of change. And not just change in market research or businesses in general or even the world at large. The process of change itself is actually changing. Leaders can no longer charge full steam ahead and implement that fabulous new platform, operational model, or software, just because […]
How to Conduct an A/B Test
What is A/B Testing? A/B testing is a simple yet crucial practice for marketers who want to optimize their digital or marketing strategy. By creating and comparing two versions of any asset, designers can discover which content appeals most to their audience and learn a lot about their customers along the way. When to use […]
Benefits of eCommerce in 2020
It goes without saying that today’s world is drastically different than anyone could have predicted a few months ago. eCommerce has been a growing trend for years, but with the closure of non-essential businesses and the majority of people working from home, online shopping is on a rapid rise. There are clear benefits to eCommerce […]
Easy to Use Customer Engagement Strategies
Creating customer engagement is easily one of the most prominent objectives a brand has, as this engagement drives just about every bottom line. Because this is the case, you’d be hard-pressed to find a brand not laser-focusing on formulating new, fresh, and successful customer engagement strategies. The good news is that new opportunities to drive […]
A Blueprint for Building a Community Experience with Fuel Cycle
Written by Jono Bacon, a leading community strategy, management, and execution author, consultant, and speaker. The best experiences in life are journeys. Disney. A great restaurant. The first level of a video game. A well-run conference. When they are done well, these different examples are genuine experiences that feel curated and carefully designed. We need […]
The State of Qualitative Market Research in 2020
In January 2020 we surveyed 195 market researchers to find out how they field qualitative studies and what they think of qualitative data. Then the coronavirus crisis struck. Here’s a brief summary of what researchers had to say when we asked them about their qualitative research habits initially. Spoiler: those running the most successful qualitative research […]
How Blockchain Technology Works
Besides sounding like something out of a sci-fi movie, blockchain technology really is seemingly futuristic in many ways. This article will serve as your definitive guide to understanding what blockchain technology is, how it works, and the overall benefits it holds for businesses. Defining Blockchain Technology Blockchain technology is a structure that stores transactional records […]