What are Research Communities?
Online research communities are trending as one of the most popular ways for market researchers to capture qualitative customer data. In fact, 60% of respondents in the latest Greenbook Research Industry Trends report say they are using online communities. 82% show interest in research communities and 22% consider using them. It’s no surprise that market […]
Is Too Much Market Research Bad for Business?
Can a company run on its inventiveness and brilliance alone? We all know that there are multiple facets that make a business dive and thrive– dive into uncharted territory and thrive in its chosen market space. One of those facets is market research. Knowing the decisions that customers make and why they make them is […]
7 Tips for Working From Home
As COVID-19 has evolved into a global pandemic, businesses all over the world are taking precautionary measures to protect the health and safety of team members and loved ones. For some companies, these measures are as extreme as temporarily closing their doors. For many others, it means urging employees to work from home. While the […]
Customer Feedback Survey: A Guide to Start & Succeed
Customer surveys are an example of a quantitative method for capturing customer feedback—feedback that tells you how customers feel about your products, services, and experiences. With customer survey results, you can quickly understand customer needs and identify potential problems with your products and services. A customer feedback survey will also provide insight into how well […]
Qualitative Studies – Methods and Analysis
Qualitative research is a type of research approach that involves a more interpretive and natural approach to eliciting data. Instead of distributing a tool that can be quickly quantified (e.g., a survey), qualitative research relies on capturing data and gleaning insights from participants or artifacts in a more natural setting. Qualitative research is an excellent […]
What is Design Research?
Imagine that a friend plans to surprise you with a vacation. They don’t ask you what your schedule looks like, if you’re remotely interested in going on a hike through a jungle, or if you’re up to date on the necessary vaccinations. They prepared diligently behind the scenes, but never took your needs into consideration. […]
Market Research Must-Read: 2019 GRIT Insights Practice Report
Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of research. It explores the adoption of emerging methods, the use of traditional methods, drivers of supplier selection, satisfaction with suppliers, investment priorities, projected research spend, the evolving role & activities of researchers, high-demand skillsets, buzz topics, and more. This edition includes a piece on buzzwords by Fuel Cycle’s CPO, Rick Kelly. According to […]
Customer Analysis
One of the most pressing questions in marketing is: How can a brand reach its target audience? Answering that effectively means first going through trials and tribulations aimed at intimately defining who your target audience is. One of the most effective ways to do that is through customer analysis. What is Customer Analysis? Customer analysis […]
Focus Groups Method, Procedure & Analysis
With advances in big data and the ease of capturing customer insights with a computer, it seems old school to conduct a focus group. While focus groups may be a traditional market research method, it doesn’t mean focus groups aren’t valuable. It’s quite the opposite. Focus groups allow you to collect feedback, unlike any other […]
The Power of Customer Segmentation
The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate customer data, brands can do things like tailor email marketing messages to different audiences with dynamic content, for example. What does this mean? It means, based on customer information, marketing teams can create personalized messages […]