A Blueprint for Building a Community Experience with Fuel Cycle
Written by Jono Bacon, a leading community strategy, management, and execution author, consultant, and speaker. The best experiences in life are journeys. Disney. A great restaurant. The first level of a video game. A well-run conference. When they are done well, these different examples are genuine experiences that feel curated and carefully designed. We need […]
The State of Qualitative Market Research in 2020
In January 2020 we surveyed 195 market researchers to find out how they field qualitative studies and what they think of qualitative data. Then the coronavirus crisis struck. Here’s a brief summary of what researchers had to say when we asked them about their qualitative research habits initially. Spoiler: those running the most successful qualitative research […]
How Blockchain Technology Works
Besides sounding like something out of a sci-fi movie, blockchain technology really is seemingly futuristic in many ways. This article will serve as your definitive guide to understanding what blockchain technology is, how it works, and the overall benefits it holds for businesses. Defining Blockchain Technology Blockchain technology is a structure that stores transactional records […]
Emotional Marketing: Customer Decision-Making 101
Google knocked it out of the park in regards to emotional advertising this year. During the 2020 Super Bowl, they aired the Don’t Forget/Loretta commercial. I don’t know about you, but the tears were streaming. As a quick (and not nearly as stunning as the actual ad) recap, an elderly husband uses Google in an […]
Research Panels
As market researchers, our biggest goal is to collect and analyze insightful data that we can use to drive the bottom line. One way of doing that is by using research panels. Research panels are an effective way to collect information in a relatively budget-friendly way, but there ways to get the most out of […]
Adapting to Business as Usual During & After COVID-19
The tidal wave that Covid-19 sent spilling across the world has impacted virtually every single one of our lives. Whether you feel a direct financial impact or are observing other businesses as they’re sent reeling into an economic whiplash, it’s not news to anyone that there is intense pressure on organizations to reach their customers […]
What are Research Communities?
Online research communities are trending as one of the most popular ways for market researchers to capture qualitative customer data. In fact, 60% of respondents in the latest Greenbook Research Industry Trends report say they are using online communities. 82% show interest in research communities and 22% consider using them. It’s no surprise that market […]
Is Too Much Market Research Bad for Business?
Can a company run on its inventiveness and brilliance alone? We all know that there are multiple facets that make a business dive and thrive– dive into uncharted territory and thrive in its chosen market space. One of those facets is market research. Knowing the decisions that customers make and why they make them is […]
7 Tips for Working From Home
As COVID-19 has evolved into a global pandemic, businesses all over the world are taking precautionary measures to protect the health and safety of team members and loved ones. For some companies, these measures are as extreme as temporarily closing their doors. For many others, it means urging employees to work from home. While the […]
Customer Feedback Survey: A Guide to Start & Succeed
Customer surveys are an example of a quantitative method for capturing customer feedback—feedback that tells you how customers feel about your products, services, and experiences. With customer survey results, you can quickly understand customer needs and identify potential problems with your products and services. A customer feedback survey will also provide insight into how well […]