Agile Market Research | How To Tell A Data-Driven Story
“Stories constitute the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, professor at Harvard University As market researchers, we live and breathe data, numbers, percentages, trend lines, and statistics. Measuring the customer experience is our bread and butter while evaluating advertising effectiveness is our coffee on the side. We lead with logic […]
How to Be an Insight-Driven Organization
At the heart of every business transaction is a treasure trove of decisions made to reach that proverbial “x marks the spot.” Whenever a consumer clicks “add to cart,” signs a contract, or subscribes to services, you can bet that there were years of elbow grease and X vs. Y discussions behind the scenes that […]
Why Virtual Focus Groups Are Essential in Today’s Age
These days the world has gone largely virtual. Zoom calls have taken the place of in-person meetings, seminars are now webinars, and market research focus groups are now 100% virtual. Virtual focus groups ensure that companies get the critical information they need, without having to gather everyone in one place. This ensures a process that is […]
Agile Market Research Using Templated Surveys
Time is one of the most important tools when conducting agile market research. How can marketers save this precious resource to capitalize on continuous research while it’s still current? The solution lies with market research templates. These time-saving tools create automated processes and can reserve precious time and money for tight marketing campaigns or product launches. […]
How to Measure Ad Effectiveness
For most businesses, advertising is their primary means of bringing in new customers and retaining customers who have already purchased products in the past. While it is relatively straightforward to run ads, how can you tell if you’re doing it effectively? Not knowing what strategies and copy are performing best and are relating to your […]
What is Price Testing and Why is it Important?
Price testing in theory allows us to find the optimal price to charge for a product. While other factors like manufacturing, marketing, and wholesale costs also factor into this equation, it’s critical to maximize profit on a product to ensure funds for future endeavors and general expansions for the business can occur. One way to […]
Your How-To Guide for Concept Testing Ad Campaigns
Concept testing is a valuable tool that can be used to test ideas to a limited audience as it pertains to ad campaigns – among other things – in marketing. Does your company currently conduct concept testing when running ads? If so, are you optimizing your tests to the best of your company’s ability? And […]
Top Learnings from the Market Research Leaders of 2020
At this year’s FC Connect Digital Insights Summit, over 40 industry leaders offered valuable insight into new market research trends, DIY research strategies, and specific methodologies to capture data and activate organizational change. But who has over 40 hours to watch the recordings of every session? Yeah, that’s what we thought. So, we’ve summed up […]
Compensation: the Taboo Topic that Could Make or Break Your Business
According to Great Place to Work CEO, Michael C. Bush, only 40% of the approximately 3 billion workers in the world say they’re happy at work. This isn’t ideal for many reasons, but on the corporate side specifically, the benefits of establishing a workplace full of happy employees are inarguable. When compared to unhappy counterparts, […]
Finding Ground and Stepping Away from the Crowd: Gerald “Jerry” Lawson
John SmithSales Development Representative Fuel Cycle Author’s Note: This article is part of a series on celebrating Black innovators for their contributions to our industry, and to American society at large. When we develop a stronger appreciation for the ways that Black and other disenfranchised Americans have materially improved our lives, we are more capable of […]