Research Integrity for Online Communities
Companies today want to engage in strategy-led growth without interruptions or fear of malicious behavior. Unfortunately, one of the biggest barriers to research integrity is the cyber threat of bots and fraudulent users. As noted in multiple journals, these cyber threats are ever-increasing, with bots now able to answer open-ended questions with stealth fluency. Programmers […]
The Ultimate Guide To Employee Communities
After unprecedented business growth and historically low unemployment, organizations were flush with top talent before COVID-19 shut down the nation in March of 2020. Now, as we head into the Summer of 2021, many businesses are struggling to find employees at all. With many losing their jobs due to the shutdowns, multiple rounds of stimulus […]
Virtual Interview Use Cases for Financial Services
The financial services sector has become increasingly competitive in the last few decades as the popularity of big banks has waned and smaller boutique-style organizations have gained traction. Financial services like taking out a home loan, opening investment accounts, and refinancing are now offered by a wide variety of smaller financial institutions with easy-to-use technology, […]
Becoming the Customer’s Voice Within the Organization
During a recent Fuel Cycle webinar, we discussed the importance of customer voice with Jeff Dahms, the Director of CX at the First National Bank of Omaha (FNBO). Jeff emphasizes that while his organization can’t claim to have the “secret sauce” to voice of customer program success, they have found a model that works for […]
Virtual Interviews For CPG & Retail
The last decade has caused the CPG and retail industries to struggle as corporate giants have monopolized the market, leaving no room for small brands to grow. With a plethora of information online, including user reviews, customers are also avoiding brick-and-mortar stores to browse products or buy things impulsively. The COVID-19 pandemic has furthered this […]
The Ultimate Guide To B2B Online Communities
Marketing to business to business customers, or B2B customers, has historically been done offline via sales representatives, cold calling, mail adverts, and door-to-door sales. As the world becomes increasingly digital, B2B marketing has shifted to online advertising, social media videos, and email blasts. The differences between B2B and B2C customers have narrowed, and the buyer’s […]
Carhartt’s MROC Evolution Story
“It’s like asking for the value of a life vest… it’s indispensable.” Robyn Ryden – Consumer Insights Manager, Carhartt While MROCs are beneficial to companies of all sizes, it’s imperative that providers continue to perform as the business grows and evolves. With Market Research Online Communities (MROCs), teams can run customizable tests for quick-turn insights that […]
Accelerate Product Improvements with Delta Testing
Every industry is now digital, and the stakes for getting products right are enormous. Across industries, digital leaders’ earnings growth outpaces laggards by 1.8x. But 70% of digital transformation initiatives fail to meet expectations. Two critical factors for success are increasing business agility and creating strong data integrations and workflows. With Covid-19 having increased digital competition, […]
3 Reasons Why You Shouldn’t Overlook Virtual Interviews & Focus Groups
With COVID-19 shutting down “business as usual,” you may be wondering how to conduct market research safely and effectively. The good news is that your business can still get rich insights from customers even during a global pandemic; however, the method has to change. In-person focus groups and in-depth interviews aren’t an option right now, […]
A Non-Researcher’s Guide To The Kano Model
Any successful business owner will tell you that it’s nearly impossible to launch a product or service effectively without understanding what your customers care about- and to understand what customers care about, brands must invest in market research. Although market research can be an intimidating term for non-researchers, it simply means gathering consumers’ feedback about […]