Navigating The PR Nightmare
In today’s business world, it’s easier than ever before to get your message out to your target audience. You can spread your company offerings around like confetti between your website, social media profiles, and email platform. The only problem with this ever-present communication? If your message is poorly crafted or customers find out you are […]
FC Connect 2021 Top Takeaways
FC Connect 2021 was all about leveraging insights to ignite action. Our speakers delivered high-impact tips on a variety of topics, from homing in on the right product research strategy to creating magical brand experiences. With so many key learning moments, we thought it would be helpful to synthesize the best of the best for […]
Return to the Office: Future of Employee Experience
If the last year has taught us anything, it’s that “business as usual” can be turned on its head, rearranged, and become anything but usual. While many companies in the US already offered work-from-home options to their employees, the COVID-19 pandemic made remote work an urgent necessity, and in many cases, a state-mandate. The kitchen […]
How to Make Your International Community A Success
In the past, if you wanted to connect with someone in another country, you had to book a plane ticket and visit them. Today, all you need is a strong wi-fi connection to collaborate with people in any country in the world. Not only can you chat with a friend from France on social media, […]
Comparing Market vs. UX Research
When businesses already have a general market research plan in place, they often rely on these existing insights rather than conducting new user research to inform design decisions. After all, both market and UX research leverage customer access to incorporate feedback into strategic processes. However, as impressive as agile MR can be, businesses that don’t […]
Research Integrity for Online Communities
Companies today want to engage in strategy-led growth without interruptions or fear of malicious behavior. Unfortunately, one of the biggest barriers to research integrity is the cyber threat of bots and fraudulent users. As noted in multiple journals, these cyber threats are ever-increasing, with bots now able to answer open-ended questions with stealth fluency. Programmers […]
The Ultimate Guide To Employee Communities
After unprecedented business growth and historically low unemployment, organizations were flush with top talent before COVID-19 shut down the nation in March of 2020. Now, as we head into the Summer of 2021, many businesses are struggling to find employees at all. With many losing their jobs due to the shutdowns, multiple rounds of stimulus […]
Virtual Interview Use Cases for Financial Services
The financial services sector has become increasingly competitive in the last few decades as the popularity of big banks has waned and smaller boutique-style organizations have gained traction. Financial services like taking out a home loan, opening investment accounts, and refinancing are now offered by a wide variety of smaller financial institutions with easy-to-use technology, […]
Becoming the Customer’s Voice Within the Organization
During a recent Fuel Cycle webinar, we discussed the importance of customer voice with Jeff Dahms, the Director of CX at the First National Bank of Omaha (FNBO). Jeff emphasizes that while his organization can’t claim to have the “secret sauce” to voice of customer program success, they have found a model that works for […]
Virtual Interviews For CPG & Retail
The last decade has caused the CPG and retail industries to struggle as corporate giants have monopolized the market, leaving no room for small brands to grow. With a plethora of information online, including user reviews, customers are also avoiding brick-and-mortar stores to browse products or buy things impulsively. The COVID-19 pandemic has furthered this […]