How to Reinvigorate Your Market Research Community
Read on to discover: Key internal and external drivers behind research communities at risk 4 areas of action to get your community back on track Best practices to promote a preventative mindset with stakeholders Launching a market research community is no simple task. From selecting a platform, identifying research goals, recruiting members, and getting stakeholder […]
The Pros & Cons Of Influencer Marketing
Read on to discover: Companies have long used celebrities to endorse and market their products. In the 1930s, Babe Ruth threw his name behind Red Rock Cola with a long string of movie stars following in his footsteps. Anyone with an affinity for breakfast cereal is familiar with seeing the faces of Olympians adorning a […]
User Experience for Healthcare Professionals
Read on to discover: As we age, healthcare becomes a non-negotiable part of our lives. Genetic factors and lifestyle choices we made in our youth start to catch up with us; the blissful ignorance about our blood pressure, cholesterol levels, and weight is gone, replaced with regular doctor visits, medications, and screenings for common conditions. […]
How to Avoid Marketing Missteps (Hint: MR)
Read on to discover: Common marketing missteps and how to avoid them Advice to proactively address marketing concerns Solutions to avoid mistakes before they’re made Marketing is an umbrella term for all of the activities businesses do to get customers interested in their product. Though there are different marketing goals, like building awareness or conversion, […]
Empowering Employee Communities
Read on to discover: The history of the Andon Cord in employee responsibilities A modern implementation of the Andon cord in digital initiatives Foresight into the future of employee experiences “Every team member has the responsibility to stop the line every time they see something that is out of standard. That’s how we put the […]
How to Create Magical Brand Experiences: 3 Cases
Read on to discover: Magic Spoon: The value of visual branding to evoke an emotion Peloton: The value of community and power of influencers Bumble: The value of insights to drive product development Tiktok has about one billion active users, a number that is growing by the minute. In short, 60-second videos users can share […]
Communities for Customer-Centric Organizations
Read on to discover: Online research communities are among the most popular and cost-effective ways for market researchers to capture real-time qualitative customer data. An online research community uses an internet platform to initiate, organize, and collect in-depth qualitative customer insights. Most communities are invite-only, composed of carefully recruited customers and a central community manager […]
Igniting Product Innovation With Agile Research
Read on to discover: 2021 trends and user expectations for product innovation. The key ingredients to a successful innovation initiative. Looking to the future: the role of big data in innovation. On day two of FC Connect 2021, Calista Corley, CRO at Fuel Cycle, had the honor of discussing product innovation with business leaders from […]
How COVID-19 Has Impacted Consumer Behavior
Read on to discover: McKinsey & Co.’s ongoing COVID-19 consumer behavior tracking over the last year 3 fundamental shifts in consumer behavior that are forecasted to endure post-recovery Insight into who is spending and how this knowledge can inform your 2022 strategy The COVID-19 pandemic is a humanitarian crisis at its core, with thousands of […]
The State of Media and Entertainment
Read on to discover: Imagine that it’s 1999, you are eight years old and looking forward to a movie and pizza night with your best friend. You convince your parents to take you to Blockbuster so that you can rent “10 Things I Hate About You” and buy some jolly rancher lollipops with a liter […]