Igniting Product Innovation With Agile Research
Read on to discover: 2021 trends and user expectations for product innovation. The key ingredients to a successful innovation initiative. Looking to the future: the role of big data in innovation. On day two of FC Connect 2021, Calista Corley, CRO at Fuel Cycle, had the honor of discussing product innovation with business leaders from […]
How COVID-19 Has Impacted Consumer Behavior
Read on to discover: McKinsey & Co.’s ongoing COVID-19 consumer behavior tracking over the last year 3 fundamental shifts in consumer behavior that are forecasted to endure post-recovery Insight into who is spending and how this knowledge can inform your 2022 strategy The COVID-19 pandemic is a humanitarian crisis at its core, with thousands of […]
The State of Media and Entertainment
Read on to discover: Imagine that it’s 1999, you are eight years old and looking forward to a movie and pizza night with your best friend. You convince your parents to take you to Blockbuster so that you can rent “10 Things I Hate About You” and buy some jolly rancher lollipops with a liter […]
Six Colors, Five Letters: Pride
We spoke with the internal Fuel Cycle team to gather their thoughts surrounding Pride. Here’s what they had to say!
The QR Code Renaissance: Using Tech to Enhance CX
A QR code, also known as a Quick Response Code, is a type of barcode invented in 1994 by Japanese auto company Denso Wave. Just like the barcodes we see on products at the grocery store, a QR code stores data and information. The difference between QR codes and retail barcodes is that QR codes […]
Navigating The PR Nightmare
In today’s business world, it’s easier than ever before to get your message out to your target audience. You can spread your company offerings around like confetti between your website, social media profiles, and email platform. The only problem with this ever-present communication? If your message is poorly crafted or customers find out you are […]
FC Connect 2021 Top Takeaways
FC Connect 2021 was all about leveraging insights to ignite action. Our speakers delivered high-impact tips on a variety of topics, from homing in on the right product research strategy to creating magical brand experiences. With so many key learning moments, we thought it would be helpful to synthesize the best of the best for […]
Return to the Office: Future of Employee Experience
If the last year has taught us anything, it’s that “business as usual” can be turned on its head, rearranged, and become anything but usual. While many companies in the US already offered work-from-home options to their employees, the COVID-19 pandemic made remote work an urgent necessity, and in many cases, a state-mandate. The kitchen […]
How to Make Your International Community A Success
In the past, if you wanted to connect with someone in another country, you had to book a plane ticket and visit them. Today, all you need is a strong wi-fi connection to collaborate with people in any country in the world. Not only can you chat with a friend from France on social media, […]
Comparing Market vs. UX Research
When businesses already have a general market research plan in place, they often rely on these existing insights rather than conducting new user research to inform design decisions. After all, both market and UX research leverage customer access to incorporate feedback into strategic processes. However, as impressive as agile MR can be, businesses that don’t […]