5 UX Research Tools & Strategies For 2022
UX (user experience) research studies users and how they interact with designs, specifically within computers or mobile phones. UX research can be done on a qualitative (i.e., in-depth customer interviews) or quantitative (i.e., surveys) basis to discover patterns within a large target group. Website and mobile app developers harness the power of UX to develop […]
What’s The Future Of Financial Services Marketing?
As the COVID-19 pandemic drove a digitalization gold rush, with many industries rushing to reformat their services and customer journeys to fit the “new normal,” financial companies had a leg up on the competition. The financial sector has been leaning heavily into technology for a while now. In fact, even before the pandemic took hold, […]
Market Research in 2021: A Look-Back at Major Events & Trends
If the last two years have taught us anything, it’s to expect the unexpected. As we near the end of 2021 and the second year of the pandemic, brands have realized the importance of understanding their customers, their motivations, emotions, decision-making patterns, and future needs. Demand for market research has only grown in the past […]
The Ultimate Driver for Food & Beverage Business Success
The food and beverage (F&B) industry is one of the most diverse, competitive, and innovative industries in the world. Any business that produces and/or distributes edible or drinkable goods is part of the F&B club. The industry as a whole is typically ahead of others in terms of consumer trends, most notably environmentalism. 55% of […]
Improving Product Experience with Market Research
Read on to discover: Market research (MR) is the process of gathering information about customers’ needs, wants, and preferences. The two main types of MR include qualitative and quantitative research. Qualitative market research involves collecting real human insights via in-depth interviews, focus groups, observations, and videos. Quantitative market research, on the other hand, refers to […]
Community for Customer Experience Strategy
Read on to discover: Trusted Media Brands, Inc. (TMBI), the publisher of Reader’s Digest, among other lifestyle brands, provides engaging content for millions of readers across the globe annually. In fact, recent data shows their global circulation rate at 10.5 million. Even with a large customer base, TMBI must strive to stay relevant and compete […]
Improving Customer Experiences with Market Research
Read to discover: The most common customer experience research methodologies Why customer experience research needs to be agile and continuous The ROI of research and how it leads to increased loyalty & retention Do you know how satisfied your customers are? Delighting your customers with quality products and services, impeccable customer support, and continual innovation […]
Market Research for Better Digital Experiences
Read to discover: Market research (MR) is an umbrella term representing all of the activities that a business does to gather information about its customers’ needs, wants, and preferences. The two main types of MR include qualitative and quantitative research. Qualitative market research calls explicitly for the collection of real human insights via in-depth interviews, […]
How to Reinvigorate Your Market Research Community
Read on to discover: Key internal and external drivers behind research communities at risk 4 areas of action to get your community back on track Best practices to promote a preventative mindset with stakeholders Launching a market research community is no simple task. From selecting a platform, identifying research goals, recruiting members, and getting stakeholder […]
The Pros & Cons Of Influencer Marketing
Read on to discover: Companies have long used celebrities to endorse and market their products. In the 1930s, Babe Ruth threw his name behind Red Rock Cola with a long string of movie stars following in his footsteps. Anyone with an affinity for breakfast cereal is familiar with seeing the faces of Olympians adorning a […]