Using the Kano Model to Craft Consumer-Centric Product Roadmaps

In product development, staying ahead of consumer expectations is crucial. Among the myriad tools available, the Kano Model stands out as a helpful method in guiding product roadmaps with precision. In this blog, we’ll delve deeper into the Kano Model to understand its pivotal role in market research and product development.  Understanding the Kano Model  […]

7 Ways to Reduce Your Market Research Timeline 

Time is of the essence for your business. With that said, the ability to swiftly adapt to market changes can make or break a company. As such, expediting the market research timeline is a critical factor in gaining a competitive edge. In this blog, we’ll explore seven key strategies to reduce your market research timeline […]

Fuel Cycle Brings the Social Experience to The Research Realm 

SANTA MONICA, Calif. – November 29th, 2023 – Fuel Cycle, the insights platform to accelerate decision intelligence, today introduced a new feature to its Research Engine: Insight Reels, which seamlessly integrates multimedia elements to provide an entirely new, yet familiar way to capture actionable insights that drive confident business decisions for legendary brands. Consumer behaviors […]

Update Your Research Game: Goodbye Panels, Hello MROCs

Market Research Online Communities (MROCs) are the game-changer you can’t afford to ignore. Unlike traditional panels, MROCs provide a dynamic platform for real-time, in-depth market research, putting your brand in the driver’s seat of customer engagement. If you’re not leveraging MROCs, you’re missing out on the future of consumer insights and falling behind the competition.

Qual 360

March 13-14, 2024 | Washington D.C.