Overcoming Zoom Fatigue for Market Research Insights

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If you said the phrase “Zoom fatigue” in 2019, you’d likely receive blank stares, confused expressions, and replies of “What?!”. Although Zoom video conferencing has been around for over a decade now, its use skyrocketed during COVID-19 lockdowns. In 2019, Zoom had 10 million users. By 2020 that number shot up to 300 million worldwide, […]

Fuel Cycle Named a Best Company for Leadership by Comparably

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Market research cloud leadership team recognized for its dedication to employee success and satisfaction  SANTA MONICA, Calif. – July 21, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced it has been recognized by the Comparably Awards as one of the 2022 Best Companies for Leadership. This marks […]

Crypto, NFTs, and General Finance Trends

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The finance industry, like all industries, was blindsided by the COVID-19 pandemic. Banks, lenders, and advisory firms had to dramatically alter how they did business, embracing a technology revolution driven by agile fintech (financial technology) startups. Mobile banking, digital trading, and online lending became standard fare for Millenials looking to invest, purchase a home, or […]

Qualitative Research and Leveraging Online Communities

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Download this eBook to learn: What are online communities and when should we use them? How are Market Research Online Communities (MROCs) different from online focus groups? What are the advantages of Qualitative Research?

How Communities Power Tracking Needs

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In an ever-evolving world, online communities continue to be an increasingly important asset to brands. This White Paper covers: Making a Case for Brand Communities Why Online Communities Are Imperative to Your Brand’s Success Case Study: Trusted Media Brands, Inc Enhance Your Brand’s Online Community with Fuel Cycle

One Giant Leap – FC’s James Webb Telescope Reactions

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May you always look up at the stars and be curious about the beauties and mysteries of the universe!  This week at Fuel Cycle we are celebrating the first pictures from the James Webb Space Telescope, as well as the accomplishments of all humans and animals that brought us to this era of space exploration.  […]

Fuel Cycle Introduces Over 5,000 App Integrations to Automate Workflows in Delta Testing

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Market research cloud leader enhances continuous testing platform, Delta Testing, with thousands of new app integrations including Jira, Zendesk, Slack and more SANTA MONICA, Calif. – July 12, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced over 5,000 app integrations to their continuous testing solution, Delta Testing, […]

How Community Can Help Your Enterprise

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Market research (MR) is the process of gathering consumer feedback on a company’s products or services. This can be accomplished quantitatively via surveys and polls or qualitatively through interviews and focus groups. Collecting customer data is critical for businesses of all sizes to better understand their target market, their behaviors, motivations, and pain points. Research […]

How To Drive The Highest Response Rate + Retention In A Community

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Market Research Online Communities (MROCs) exist to help brands stay continuously engaged with their customers. With the spontaneous, real-time insights from a targeted audience, companies can make smart product, marketing, and operational decisions. As 66% of customers say they expect companies to understand their needs, an online community is an excellent way to do just […]