Insights vs. Instincts: What Really Drives Decision-Making in the C-Suite?
Despite living in the most data-driven era in history, many executives still rely on gut instinct over hard data when making high-stakes business decisions. But why? And more importantly, how can insights teams bridge the gap between data and intuition to drive smarter decision-making? This article explores why instincts still dominate in the C-suite, when […]
The Potential TikTok Ban – What Brands Need to Know Now
We’re not in the clear yet – talks of a TikTok ban are still looming and have sparked a wave of questions for brands: What happens if TikTok disappears? Where will your audience go? And how can you maintain the same level of engagement and influence without it? Fuel Cycle’s latest white paper, “Navigating the […]
2025 Trends in the Hospitality Industry and How Insight Communities Drive Success
The hospitality industry is undergoing transformative changes in 2025, driven by evolving traveler expectations and industry innovation. Going into 2025, hospitality brands need to embrace sustainability, personalization, technological integration, and wellness-focused offerings. Market research and insight communities help enable this evolution by providing real-time, actionable insights that help brands adapt quickly. Top Hospitality Industry Trends […]
Leveling Up Insights: Market Research Strategies for the Gaming Industry
The gaming industry is evolving fast, driven by a blend of technological innovation, shifting consumer behaviors, and intense competition. From console manufacturers and game developers to esports platforms and streaming services, every stakeholder is vying for attention in an increasingly fragmented landscape. To succeed, understanding the “why” behind player behaviors and preferences is no longer […]
2025 Customer Engagement Checklist
Engagement success in 2025 will depend on brands’ ability to be adaptive, data-driven, and customer-centered. With this checklist, you have a roadmap to create meaningful, long-lasting relationships with your customers. Start with a few actions each week, and build out your engagement strategy one step at a time. Use this resource as a guide for […]
2025 Market Research Trends: Autonomous Insights
As we move into 2025, market research is being transformed by AI and the increasing demand for real-time, actionable insights. The focus is no longer just on gathering data; instead, businesses seek deeper, more authentic insights that can inform decision-making at every level of their operations. Enter autonomous insights— where intelligence is seamlessly embedded into […]
3 Ways to Use Insight Communities for Product Innovation
Product innovation is key to staying ahead of consumer demands and keeping competitors at bay. But innovation isn’t just about coming up with the next big idea—it’s about listening to the right voices and incorporating feedback that ensures new products resonate with your audience. Enter insight communities, a vital tool for brands looking to fuel […]
Fuel Cycle Redefines Market Research with AI-Powered Autonomous Insights, Empowering Businesses to Make Confident, Customer-led Decisions
SANTA MONICA, Calif. – October 8th, 2024 – Fuel Cycle, the insights operating system for the modern enterprise, today announced Autonomous Insights, a breakthrough industry advancement designed to empower businesses to conduct market research autonomously with minimal human intervention. By harnessing artificial intelligence, workflow automation and novel technology infrastructure, Autonomous Insights fully automates market research […]
Gaming – Connecting with a Hard-to-Reach Audience through Fuel Cycle
Insight Communities for Brand Intelligence
Brand Intelligence is important for building a strong brand identity and fostering lasting relationships with customers. It enables companies to make informed decisions that enhance brand equity, drive customer loyalty, and support sustainable growth. This eBook explains the power of utilizing insight communities to strengthen your brand intelligence.