UX Research With Communities

Qualitative research should be your first port of call if you want to understand your customers’ user experience better. Qualitative research allows you to validate your assumptions and design by speaking directly with users. It helps answer questions like: what are customers trying to achieve with our product? What barriers do they face in achieving […]

Pain Points in Key Verticals

In an increasingly digital and hybrid world, there is a significant push to compete online. People are actively online more than ever post-pandemic, resulting in changing consumer habits, new platforms and technology, and an exponential increase in information. From shifting consumer preferences in the CPG & Retail industry to dwindling numbers with in-person entertainment in […]

Fuel Cycle Introduces Additional Digital Experience Research Solutions, Expanding Ability for Customers to Improve UX

Market research cloud leader makes it easier for businesses researchers to test digital products pre- and post-launch SANTA MONICA, Calif. – August 30, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced a new set of applications for evaluating digital experiences, including pre-production prototypes developed in Figma or […]

Market Research Pain Points –Technology

The world of technology is a vast and ever-changing landscape. In the past few years, we’ve seen an explosion of innovation in fields like automation, cloud computing, artificial intelligence (AI), blockchain, and virtual reality. Companies are looking for new ways to solve old problems—and make money in the process. But these companies’ biggest challenges, like […]

Five Holiday Consumer Trends to Expect in 2022  

What Consumer Habits to Watch for This Holiday Season    Fall is just around the corner, and most retailers are already gearing up for the holiday shopping season. From back-to-school shopping, Halloween to Christmas, the second half of the year is usually a significant consumer spending period. However, this year several factors could impact consumer […]

Diving Deep: TMB Partners with Fuel Cycle for Brand Health Tracking

TMB and BHT

Fuel Cycle’s new Brand Health Tracking solution is built for agility and can be run up to once a month. Trusted Media Brands (TMB) partnered with Fuel Cycle again by using their Brand Health Tracking software, a part of the Ignition suite. Learn how this partnership brought TMB valuable strategic insights.

Market Research Pain Points – Healthcare & Insurance

There isn’t an industry that hasn’t been affected by the turmoil of the last three years. Between COVID-19, rising inflation, supply chain challenges, and worker shortages, businesses in all industries are in a state of limbo, waiting for the next unprecedented event to unfold.  The healthcare and insurance industries have been hit particularly hard as […]

Driving Business Value Through Data & Analytics

While nearly all businesses recognize the value of a data-driven approach to customer intimacy, for many, understanding the means of accomplishing that goal has proven to be elusive. That said, when done properly, companies who are able to effectively marry insights, data, and analytics emerge much better positioned to activate insights across their portfolio of […]