How to Optimize Research ROI: A 10-Step Guide for Fast, Actionable Insights
Market research should be a competitive advantage, not a bottleneck. Traditional research is often slow, expensive, and disconnected from real business needs. Companies that optimize their research strategy can reduce costs by 5-10x, accelerate insights by 85%, and scale research efficiently—without adding overhead. This 10-step checklist will help you evaluate whether your research approach is delivering fast, […]
How to Balance Fast Insights with Research Rigor
Insights teams are under pressure to deliver research faster than ever. Stakeholders expect answers in days, not weeks, and the rise of AI-powered tools has accelerated the demand for instant insights. But there’s a catch—moving too fast can compromise data quality. Poorly designed surveys, rushed sampling, and misinterpreted results can lead to flawed decision-making that […]
Fuel Cycle Opens Exclusive Access to Autonomous Insights, AI That Thinks, Acts, and Delivers Like an Insights Team
Agentic AI Platform Redefines Time-to-Insights, Transforms Decision-Making SANTA MONICA, Calif. – April 24th, 2025 – Fuel Cycle, the insights operating system for the modern enterprise, today unveiled early access to its game-changing Autonomous Insights platform. This industry-first solution automates the research lifecycle with embedded, agentic AI eliminating bottlenecks and delivering real-time, actionable intelligence. With Autonomous […]
Key Webinar Takeaways: From a Neuron to Agentic AI
In our recent webinar, Rick Kelly (Chief Strategy Officer at Fuel Cycle) and Dr. Bahram Nour-Omid (Executive Chairman at Fuel Cycle) offered a forward-thinking look at artificial intelligence (AI)—tracing its evolution from early computing breakthroughs to today’s cutting-edge agentic AI. They showed how these advancements are reshaping the market research landscape by delivering deeper insights, […]
Why Uncertainty Around Tariffs Should Accelerate—Not Stall—Market Research
The current landscape of global trade is anything but predictable. With ongoing tariff discussions introducing new complexities for consumer brands, uncertainty looms over budgets, supply chains, and bottom lines. In response, many companies may consider cost-cutting measures, including scaling back market research investments. However, history—and data—suggest that this is exactly the time when businesses should […]
The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions that drive growth. This guide […]
The Subscription Economy Needs Better Research: Are Brands Keeping Up?
The subscription economy is booming, with more brands shifting to recurring revenue models. But churn remains a major challenge—and acquiring a new customer can cost five times more than retaining one. Without real-time churn insights, brands risk losing subscribers before they can intervene. Traditional surveys and exit interviews don’t capture the full picture—continuous behavioral tracking […]
Fuel Cycle Signs GDQ Data Quality Excellence Pledge to Champion Data Integrity
At Fuel Cycle, we know that great decisions start with great data. In an era where insights drive everything from product innovation to customer experience, ensuring the quality, security, and integrity of data is more important than ever. That’s why we’re proud to announce that Fuel Cycle has signed the GDQ Data Quality Excellence Pledge—a […]
AI-Ready Market Research Checklist
Artificial intelligence is revolutionizing market research, enabling faster, smarter, and more efficient decision-making. But to maximize its potential, your organization must be AI-ready. Follow this step-by-step checklist to prepare, experiment, and scale AI in your research strategy.
The Insider’s Guide to Market Research for the Insurance Industry
For insurance providers, understanding consumer behavior is more complex than ever. The industry faces rising customer expectations, shifting economic conditions, and increasing competition from digital-first providers. To stay ahead, insurers must move beyond outdated research models and leverage agile, real-time insights that anticipate trends, improve customer engagement, and refine product offerings.