Testing 101-Max Diff
If you’ve ever been involved in user or product experience testing, you’ve probably heard of Max Diff. It can be used during the early stages of product development to prioritize features and ensure they’re aligned with customer needs. Max Diff is a quantitative method for understanding customer preferences. It helps you identify important product features […]
How Market Research Mitigates Disruptions in Financial Services
The future of finance is shrouded in potential but also great uncertainty. Disruptions such as automation, digitalization, and changes in consumer behavior are upending traditional financial services models. Thethe financial services sector is under immense pressure as consumer behavior, and expectations change.
Fuel Cycle Earns #7 Technology Provider and #25 Most Innovative Supplier in 2022 GRIT Report
Market research cloud leader recognized by GreenBook for its dedication to continuous innovation in the insights industry SANTA MONICA, Calif. – August 29, 2022 – Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced it has been recognized in the latest Greenbook Research Industry Trends (GRIT) Report as the #7 […]
Create More Impact with Visual Customer Data
What are customer insights? Customer insights are used by businesses to gain a deeper understanding of their customers’ wants and needs by analyzing their behavior. As Tech Target explains, insights are the actionable motivations behind the wants and needs of customers that can be used to expand features, develop new products and create consumer benefits. […]
Enhanced Solution from Fuel Cycle Positions it as the Premier All-in-One Platform for Market Research
Research platform leader expands product offering to give faster, better, and higher quality insights to client research SANTA MONICA, Calif. – May 10, 2022 – Fuel Cycle, Inc. today announced the customer preview of Ignition Research & Insights Solutions (Ignition Solutions), a recently enhanced self-service solution that provides seamless research services, including qualitative and quantitative […]
Iterative Research – Why You Can’t Wait
The world changes every day, and your brand needs to keep up. Iterative research is key to staying on trend and meeting the goals of your customers. Consider the tumultuous years we have endured recently and the rapid changes in public sentiment. 2020 began with optimism, which turned to uncertainty with the onset of Covid-19, […]
How to Make Your Voice of Customer Program a Success
Most companies know that customer feedback is essential. However, many brands struggle with gathering, understanding, and using feedback effectively. A single survey is just not enough to know what customers want. A successful voice of the customer (VoC) program must go beyond basic market research and include ongoing feedback from various sources. Download our latest eBook […]
How To Avoid Undesirable Ads With Segmentation Research
Digital ads are everywhere. They can be seen on websites, mobile phones, social media channels, and even smartwatches. Because they are everywhere, digital ads are also expensive. Nearly $356 billion was spent on digital advertising in 2020 alone. Given the saturation of online promotions, customers have an inherent distrust of ads. According to a recent […]
Fuel Cycle Selects Canvs AI as Premier Text Analytics Solution on Fuel Cycle Exchange
New York & Los Angeles — April 25, 2022 — Canvs AI, the leading insights platform for text analytics, and Fuel Cycle, the leading insights community, panel and market research cloud provider, today announced that Fuel Cycle has added Canvs MRX to the Fuel Cycle Exchange (FCX) Marketplace for text analytics. Through the partnership, Fuel […]
% Stakeholder Engagement Strategy: How To Keep Them Interested In Research
In today’s ever-changing business landscape, brands struggle to keep up with the latest consumer trends. Continuous research communities offer a solution, allowing companies to harness the power of customer insights in real-time. Researchers have an audience they can tap into on-demand by using one centralized platform for discussion boards, diary studies, live chats, focus groups, […]