Controlled Observation Research | Virtual Research Methods
When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]
User Research Questions You Should Be Asking
User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with your products and brand. Through a handful of market research techniques like observation, task analysis, and eliciting direct customer feedback through interviews, brands can glean valuable insights that help fine-tune their user experience. While there […]
Market Research Strategies | Observational Research
Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]
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Market Research for the Insurance Industry
Insurance companies are facing unprecedented challenges. From a regulatory perspective, the industry is being scrutinized more than ever before, and the cost of doing business is increasing. On top of that, customers are becoming more knowledgeable about their insurance options and more willing to shop around for better coverage at a lower price. Given that […]
Enhancing the Customer Experience with FCX
Customer Experience Management (CEM) is a business strategy focusing on making every customer interaction positive, memorable, and rewarding. The customer experience (CX) is every customer interaction with your company; This includes speaking with customer service representatives and receiving your product or service. A fine-tuned CX program leads to increased loyalty and retention, ultimately driving revenue. […]
Market Research For The Travel Industry
When the COVID pandemic struck, most people avoided travel and airfare became more affordable than it’s ever been. But now that the worst has passed, people are starting to get out of their houses again—even if it means paying more for travel. In 2022, inflation on consumer goods reached a whopping 9.1%. This, coupled with […]
Market Research Solutions for Streaming Companies
It’s no secret that streaming companies are facing a variety of challenges. From competition to consumer subscription fatigue, the industry needs solutions to help it weather the storm. From a market research perspective, streaming companies face particular challenges in identifying and understanding their target audiences. Unlike traditional media companies that broadcast content to entire markets, […]
Usability Testing in Community
Usability testing is a market research method that helps you determine if your product or service meets the needs of your target audience. The goal of usability testing is to reveal how easy it is for participants to complete tasks and whether their expectations are met. This can be done through interviews, observations, task completion […]
Market Research Predictions and News for 2023
Market research is the process of learning about your customers’ wants, needs, and desires to create products and services that will meet those needs. Customers are changing rapidly and unpredictably. To keep up with these changes, businesses must conduct regular surveys or interviews with customers to discover what they want today. We’ve compiled a list […]