Data Collection Methods in Market Research
Did you know that 90% of customers are more likely to purchase a product or a service from a brand that provides personalized experiences? It’s true. Nearly all customers prefer to engage with brands that understand their individual needs and preferences. In fact, customers are even more than willing to hand over data in trade […]
Up Your Ante With Agile
Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb those coveted ranks excel by driving innovation and offering the best customer experience. To compete, your organization needs to run research that exposes your customers’ experience gaps and respond with innovations that close those gaps. […]
What Is Unstructured Data?
When it comes to data analysis, there are several types of data that are processed by researchers: structured data, semi-structured data, and unstructured data. Structured data is easier to collect, digest, and analyze, as the data has clearly defined fields, and the order and format of those fields are always the same. This makes structured […]
Psychographic Segmentation in Marketing
Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized shopping experiences, marketing messages, and an individualized overall customer journey. It’s natural that an agile marketing strategy would use psychographic segmentation in as many aspects as possible as it’s used everywhere in life. From the […]
Fuel Cycle Wins Best Tech Startup Award
Fuel Cycle Was Selected as the Best Tech Startup in Los Angeles by the Timmy Awards, Presented by Tech in Motion to Recognize the Best and Most Inclusive Workplaces Across the U.S. and Canada Fuel Cycle, the leading insights community, panel and market research engine provider, today announced it has been selected as the “Best […]
The Perspectives You Miss Without Qualitative Research
ESOMAR’s 2018 Global Market Research Report notes that only 15% of research spend was dedicated to qualitative methods last year. Qualitative research undeniably provides context and detail to data that simply cannot be captured through surveys alone and should be considered an essential asset to any effective market research strategy. So why have smart teams historically shied away […]
Boosting Engagement Through User-Centered Design
The McKinsey Design Index report tracks the design practices of 300 public companies over a five-year period and analyzes how the strength of their design practices relates to their financial performance. Upon analysis, the results were clear: the better the design, the higher the returns. This may seem obvious, but user experience in research has been historically […]
How and Why You Should Start Concept Testing
Not every idea is a good idea. In fact, not every idea is even worth pouring ample resources to bring to fruition. So, how can you separate the good and the great from the bad and the ugly? Concept testing. Concept testing is a way for you to assess just how good an idea is […]
Fuel Cycle Awarded L.A.’s Best Tech Startup of 2019
On the evening of Friday, October 11th, L.A.’s rising tech stars convened at Cross Campus for the 2019 Timmy Awards in celebration of each other. The Timmy Awards were created in 2014 by Tech in Motion, a North American event series that has connected local tech communities across the U.S. and Canada for almost a decade. The awards are reserved for […]
Focus Groups for Market Research
Over the years, focus groups have been credited with everything from the conception of Barbie to the perfection of Betty Crocker cake mix to Southwest Airlines’ consistently friendly flight staff. Marketers have long used the small-group format to plumb the cultural subconscious and hear directly from employees and customers. In recent years, some critics have […]