Market Research Must-Read: 2019 GRIT Insights Practice Report
Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of research. It explores the adoption of emerging methods, the use of traditional methods, drivers of supplier selection, satisfaction with suppliers, investment priorities, projected research spend, the evolving role & activities of researchers, high-demand skillsets, buzz topics, and more. This edition includes a piece on buzzwords by Fuel Cycle’s CPO, Rick Kelly. According to […]
2020 Insights Practice GRIT Report
The 2020 GRIT Report is In! This report provides the industry with a 360-degree view of the knowledge buyers and vendors need to navigate the world of insights and make informed decisions about their own market research practices. Download this report to discover: The evolving role and activities of market researchers, including emerging methodologies Major drivers of supplier selection […]
Customer Analysis
One of the most pressing questions in marketing is: How can a brand reach its target audience? Answering that effectively means first going through trials and tribulations aimed at intimately defining who your target audience is. One of the most effective ways to do that is through customer analysis. What is Customer Analysis? Customer analysis […]
How to Bring Your Customer Journey to Life
What’s the one thing that every business can do to gain 18x faster sales cycle and yield 3.5x greater revenue from customer referrals? Customer journey mapping. It’s the most effective way to walk in the shoes of your customers, identify potential problems, and make improvements to your business that will resonate with your customers. Download this ebook to discover: How customer journey mapping […]
5 Market Research Trends for 2020
We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the past and celebrate the unprecedented technological advancement we’ve achieved since the dawn of the 21st century. As businesses prepare to shape the next decade of innovation, it’ll be critical to utilize the most advanced market […]
How to Use the Kano Model to Ensure Customer Satisfaction
In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction with various product features. It can help you identify what your customers expect out of your products, understand which features boost satisfaction, and even discover the ways your product could go above and beyond to surprise […]
3 Things You Need to Know Before Starting an Online Community
Ready to supercharge your research with a community solution? Let’s find out. It’s become common knowledge among market researchers that online community is one of the most impactful tools available. But that doesn’t necessarily mean it’s right for your organization… yet. If you’ve considered investing in a community solution, but haven’t made the commitment yet, […]
Combining the Power of Community and Panel
Want a more comprehensive view of your customers? Research panels and online communities provide different, yet highly compatible benefits. With so much rich insight to uncover using each method, it only makes sense to combine their powers for the most impactful research results possible. Download this infographic to discover: Key similarities and differences between panels […]
Market Research Essentials: The Market Research Cloud Explained
Most businesses utilize siloed cloud services for sales, marketing or other departments. The Market Research Cloud combines quantitative and qualitative methodologies, a one-of-kind progressive profiling system that keeps your customer data current, and a partner ecosystem that bridges dozens of additional insights tools and methodologies into unified space. Fuel Cycle has taken the strengths of […]
Niche Audiences in Market Research
Minority groups contribute the most growth in most organizations. In an age where the U.S. continues to have a more diverse and proliferated audience group, knowing how to do multicultural research is not just important, but necessary. Download our free infographic and discover the important changing cultural landscape. Download this infographic and discover: The current […]