Here’s How You Need to Do a Pilot Test
Do you want to be able to identify potential problem areas before you invest all of your resources in a full market research strategy? A pilot test is critical for market research technology because it can save you time and money before you ever conduct a full test. But how is pilot testing in market research conducted? Learn more […]
Progressive Profiling: Unifying Data to Remap the Post-Covid19 Customer Journey
During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life won’t be forever, we’re all going to emerge on the other side of this in a “new normal.” This webinar will reveal how you can integrate all your customer data into one centralized platform for customer experience research. By running continuous research with Community while incorporating these progressive profiling capabilities with the P2 […]
The Importance of Naturality in Market Research
Research is a responsibility that few entrepreneurs enjoy. Not only is it time-consuming, but not many professionals understand how to conduct it correctly. To elaborate, humanizing your market research process is essential for producing the most accurate results. It can be difficult, though, to develop a strategy at first. Not sure where to start? Don’t worry, […]
How to do Focus Groups in the Virtual World
Despite the advent of big data, focus groups are becoming more important and are a growing top market research technique for brands. However, to be effective, a focus group has to be well conducted. While there’s a lot of existing information about how to run a traditional focus group, 2020 has thrown us all a new curveball. […]
Fuel Cycle Recognized as Best Company for Professional Development
Market Research Technology Provider Wins 2020 Comparably Award for Best Company for Professional Development SANTA MONICA, Calif., July, 23 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2020 Comparably Awards for the category “Best Companies for Professional Development.” This set of Comparably Awards are derived from sentiment ratings provided by employees who anonymously rated their employers […]
Fuel Cycle Wins Award for Best Leadership Team
Market Research Technology Provider Wins 2020 Comparably Award for Best Leadership Team SANTA MONICA, Calif., July, 22 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is honored to be recognized by the 2020 Comparably Awards for the category of Best Leadership Teams. This set of Comparably Awards are derived from sentiment ratings provided by employees who anonymously rated their employers on Comparably.com during […]
What You Miss Without Continuous Research
In order to target your audience’s demographic as efficiently as possible, you’ll need to research their interests, hobbies, annual income, etc., so that you can better understand the way they think. Research doesn’t stop after you’ve defined your audience, though. Continuous research is required due to the fact that audience tastes and trends will vary […]
2020 FC Connect: Fuel Cycle’s First Digital Insights Summit
Connection is shifting. The way we interact with our colleagues, our customers, even our friends and families has drastically changed. Despite this, the one thing that clearly hasn’t changed – if anything it’s become more apparent – is our deep need for authentic connection. Creating an authentic human-brand connection is more important now than ever. And with the situation and stakes being so novel, it can be challenging to see a clear path through to the other […]
How Big Brands are Integrating Customer Data to Maximize CX Research
Having data on your customer base is important, as it provides the foundation for how you communicate with them. Even more so, integrating customer data into your customer experience (CX) research is imperative for reaching maximum insights potential. That’s where progressive profiling comes in. Progressive Profiling 101 What is progressive profiling? Progressive profiling allows you to have […]
Total Advertising Performance: Mastering Digital Advertising with Extreme Agility
Measuring ad effectiveness is imperative for organizations that are serious about growing profitably. More importantly, with current political, social and economic changes we must understand how messages resonate with consumers. Traditional ad effectiveness measurement determines the overall performance of digital marketing campaigns, but simply measuring the impact after deployment can only benefit the business so […]