Kickstart Your 2021 Agile Market Research Program
2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward. Based on a Q&A with SurveyMonkey, we’ve put together the top trends for agile market research in 2021. This blog will touch upon each topic at a high level, but for the full details, be sure […]
Your Guide to Agile Research in 2021
2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward. The market research landscape has fundamentally shifted, and the success of insights organizations will depend on their willingness to invest in new strategies that will drive meaningful change. Based on a Q&A […]
Brand Storytelling Guide | Craft Your Authentic Brand Story
Human emotion is the driving force behind most of our decisions, from what career we choose to what brands we use; emotion is at the core of why we do what we do, even if we don’t always know it. According to a Stanford study, it takes less than a second to make an impression […]
7 Market Research Trends to Look Out For in 2021
Market research is continually evolving to help brands stay ahead of the curve. And in 2020, a focus on conducting more efficient and impactful research meant that insights functions grew, despite a global economic downturn. Heading into the new year, things are only picking up steam. Here are the 2021 market research trends we think will be […]
How To Do Brand Loyalty Testing
The largest and most successful brands exist not only because they make great products but also because they maintain and grow their loyal following. Brand loyalty is achieved when a consumer identifies with a brand or product and selects that brand or product over others repeatedly. For example, some individuals prefer Coke over Pepsi, Nike […]
2021 Playbook for Media & Entertainment – Featuring Original Media Consumption Insights from CBS
As TV viewers stayed largely indoors in 2020, TV viewing patterns and expectations changed. What do viewers now want from TV programming? And what value can CBS provide to these viewers vis-a-vis on-demand streaming platforms? In this webinar, Michael Haggerty, SVP Research at ViacomCBS, will share original research insights on the TV viewer’s mindset in […]
5 Ways to Build a Company Culture that Encourages Diversity and Inclusion Using Fuel Cycle
“Diversity and inclusion” are recent buzzwords in the business world, but their weight and importance are lightyears beyond your average trend. And just because organizations of all shapes and sizes are beginning to seriously self-assess, that doesn’t mean everything will magically improve overnight. Diversity and inclusion is for everyone, but it isn’t one-size-fits-all. Every organization […]
Fuel Cycle Recognized for Best Company for Diversity
Market Research Cloud Platform Wins 2020 Comparably Award Best Company for Diversity SANTA MONICA, Calif., December 17, 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2020 Comparably Awards in the category “Best Company for Diversity.” This set of Comparably Awards are derived from sentiment ratings provided by employees […]
Amplifying Voices in Tech: Q&A with Black Girls CODE
Becky GomolkaExecutive AssistantFuel Cycle Back in June of this year, Fuel Cycle fostered partnerships with organizations that exist to give greater opportunities to people of color. Our hope was to extend our impact beyond monetary donations and do something that would last long after Summer 2020. When we found Black Girls CODE, we were excited […]
Fuel Cycle Recognized for Best Company Culture
Market Research Cloud Platform Wins 2020 Comparably Award for Best Company Culture SANTA MONICA, Calif., December 14, 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is recognized by the 2020 Comparably Awards for the category “Best Company Culture.” This set of Comparably Awards are derived from sentiment ratings provided by employees who anonymously […]