Expect the Unexpected: Mastering the Discipline of Strategic Foresight
As we enter this new year, business leaders everywhere are eager to transform their organizations knowing that recovery may be difficult. Some of what we knew before COVID-19 may never be relevant again. This uncertainty in the global and economic marketplace makes strategic planning challenging than ever before. In this panel conversation, moderated by Fuel […]
Tips for Conducting Observation Research Under Constraints
Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation instead of a simulated trial. With this method, researchers observe participants’ actions and interactions instead of asking them to self-report via a survey. Observational research methods vary and include product testing, where brands provide their products to consumers […]
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The 2020 Tech Effect: How CPG Can Take Advantage of New Research Platforms
For years, media and entertainment organizations have been running research on video content, both on and offline. However, changes brought on by COVID-19 have fueled innovation in online research and top researchers are upgrading their content analysis techniques, capturing new and necessary insights to optimize their creative. As research involves more technology, there can be […]
2021 Market Research Predictions by Forrester
2020 was truly the year of the unpredictable. Under the pressure of a global pandemic, businesses achieved the impossible by embracing remote work and reorienting entire teams to new environments and technologies. Read on to see what predictions Forrester has for the new year, and how these predictions directly translate to success in 2021, or download our infographic for a shareable visual. […]
Naturalistic Observation Research for Business
When a brand wants to capture insight into how customers honestly feel about its company or products, the market research team often turns to observation research to glean accurate insights. Observation research in business is a qualitative market research method where researchers watch participants’ interactions and behaviors, as opposed to sending customers a survey. There […]
Abercrombie & Fitch – How the ANF Co. brands utilize Live by Fuel Cycle to stay connected to customers
Abercrombie & Fitch Co. is a global specialty retailer of apparel and accessories for men, women, teens and kids through its brands – Abercrombie & Fitch, Hollister, Gilly Hicks and abercrombie kids. A&F Co. is focused on keeping its customers at the center of everything it does – and to help achieve that goal, the company’s Global Customer […]
When to Do an In-Depth Interview | Virtual In-Depth Interviews
In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a smaller, carefully selected group of participants. In-depth interviews utilize an open-ended, discovery-oriented data collection method where the researcher can more deeply explore a respondent’s feedback and thought processes. Researchers typically […]
A Marketer’s Guide to Message Testing
Anyone in marketing knows that driving traffic to their website is crucial in order to boost sales. However, it is not always clear how to get your customers to convert online. You’re deploying social media and google advertisements but is your marketing message actually breaking through the digital noise? How do you measure success? Your […]
Built In Honors Fuel Cycle in Its Esteemed 2021 Best Places to Work Awards
Fuel Cycle Earns Placements on Built In’s LA Best Places to Work, LA Best Small Companies to Work For, and LA Companies with the Best Benefits Lists SANTA MONICA, Calif., Jan 13, 2020 — Built In today announced that Fuel Cycle was honored in its 2021 Best Places To Work Awards. Specifically, Fuel earned a place on Built In’s […]