Market Research for Lean Marketing Teams
It’s no secret that businesses that can keep costs low and adapt quickly to market shifts are the most successful, but how did they get there? Lean marketing teams are a significant component of this success because they allow brands to pivot their strategies as the world, the market, and their competitors change. Lean marketing […]
Continuous Research For Data-Driven Teams
With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes sense that they would all need quick access to customer data – a single source of truth for confident decision-making across the enterprise. A Call for Continuous Research At Fuel Cycle, we believe that the […]
Expect the Unexpected: Mastering the Discipline of Strategic Foresight
As we enter this new year, business leaders everywhere are eager to transform their organizations knowing that recovery may be difficult. Some of what we knew before COVID-19 may never be relevant again. This uncertainty in the global and economic marketplace makes strategic planning challenging than ever before. In this panel conversation, moderated by Fuel […]
Tips for Conducting Observation Research Under Constraints
Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation instead of a simulated trial. With this method, researchers observe participants’ actions and interactions instead of asking them to self-report via a survey. Observational research methods vary and include product testing, where brands provide their products to consumers […]
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The 2020 Tech Effect: How CPG Can Take Advantage of New Research Platforms
For years, media and entertainment organizations have been running research on video content, both on and offline. However, changes brought on by COVID-19 have fueled innovation in online research and top researchers are upgrading their content analysis techniques, capturing new and necessary insights to optimize their creative. As research involves more technology, there can be […]
2021 Market Research Predictions by Forrester
2020 was truly the year of the unpredictable. Under the pressure of a global pandemic, businesses achieved the impossible by embracing remote work and reorienting entire teams to new environments and technologies. Read on to see what predictions Forrester has for the new year, and how these predictions directly translate to success in 2021, or download our infographic for a shareable visual. […]
Naturalistic Observation Research for Business
When a brand wants to capture insight into how customers honestly feel about its company or products, the market research team often turns to observation research to glean accurate insights. Observation research in business is a qualitative market research method where researchers watch participants’ interactions and behaviors, as opposed to sending customers a survey. There […]
Abercrombie & Fitch – How the ANF Co. brands utilize Live by Fuel Cycle to stay connected to customers
Abercrombie & Fitch Co. is a global specialty retailer of apparel and accessories for men, women, teens and kids through its brands – Abercrombie & Fitch, Hollister, Gilly Hicks and abercrombie kids. A&F Co. is focused on keeping its customers at the center of everything it does – and to help achieve that goal, the company’s Global Customer […]
When to Do an In-Depth Interview | Virtual In-Depth Interviews
In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a smaller, carefully selected group of participants. In-depth interviews utilize an open-ended, discovery-oriented data collection method where the researcher can more deeply explore a respondent’s feedback and thought processes. Researchers typically […]