Exploring the Drivers of Fragmented Loyalty in Financial Services
A decade ago, banking was heavily centralized. Customers entrusted the majority of their wealth and financial activities to a single financial institution. Today, as digital banking surges, people are diversifying their portfolios with fragmented financial behavior, challenging retail banks to keep up in a market saturated with startup fintech services. What are the drivers of this switching […]
Trailblazing Women in Market Research | International Women’s Day 2021
“Women belong in all places where decisions are being made. … It shouldn’t be that women are the exception.” -Ruth Bader Ginsburg International Women’s Day on March 8th celebrates the achievements of women across the globe, raises awareness about bias, and encourages equality for all. Though women’s rights issues continue to persist even in 2021, […]
Pilot Testing vs. Agile Research: Similarities and Differences
Though market research is an excellent way to collect consumer data, it can be expensive and time-consuming, especially if things go awry. Even the best market researchers can make mistakes when designing surveys, product testing simulations, or interview questions, which is why pilot testing is crucial. With pilot testing, you gather feedback on your market […]
The Light Within: Inspiration from Amanda Gorman
Written by: Becky GomolkaExecutive AssistantFuel Cycle “When day comes, we ask ourselves: where can we find light in this never-ending shade?” – Amanda Gorman, “The Hill We Climb“ At the 2021 Presidential Inauguration, America’s first-ever youth poet laureate, Amanda Gorman, asked listeners a question that hit home on a number of levels. Beginning another year in a global pandemic, […]
What Is Agile Qualitative Research?
Remember spending your Friday nights combing through the aisles of DVDs at Blockbuster? If this question brought up fond memories of buttery popcorn and chewy milk duds, you likely feel a little sad that this once thriving business is no longer. As consumer desires shifted in the early 2000s, companies like Netflix and Redbox swooped […]
A Marketing Manager’s Guide to Customer Personas
As a marketer, it’s your job to understand your customers. From social media strategy to paid ads, blogs, and website design, you live and breathe analytics, brand voice, and aesthetics. And while you think you know who your customers are on a deep level, have you ever really thought of them as a “person?” Do […]
Implementing Closed-loop Customer Feedback for Empathy-driven Product Development
According to research from PWC, 86% of customers are willing to pay more for a great customer experience. But how customer experience is analyzed, understood, and improved upon can vary greatly from business to business. There is no one-size-fits-all solution for an effective customer feedback program, but there are some specific systems and processes that […]
2021 State of Market Research
2021 is poised to be a year of transition. With a post-COVID reality in sight, businesses can finally start to work on shaping their futures. And in order to quickly pivot with accuracy and empathy toward the customer, decision-makers are drawing on insights. In December 2020, we surveyed 275 market researchers about their jobs and their industry. We found that in […]
Market Research for Lean Marketing Teams
It’s no secret that businesses that can keep costs low and adapt quickly to market shifts are the most successful, but how did they get there? Lean marketing teams are a significant component of this success because they allow brands to pivot their strategies as the world, the market, and their competitors change. Lean marketing […]
Continuous Research For Data-Driven Teams
With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes sense that they would all need quick access to customer data – a single source of truth for confident decision-making across the enterprise. A Call for Continuous Research At Fuel Cycle, we believe that the […]