With almost 20 years of experience fueling the insights industry through creative data collection and cutting-edge research, Bethany has been a driving force in establishing countless successful client partnerships and teams to support brands get closer to the insights they need to drive success. Her passion, creativity, and commitment to positive client experiences, combined with her out-of-the-box thinking, have consistently led to outstanding results for her clients and teams alike. Professionals she has mentored are scattered all throughout the space. She has held leadership roles at Dynata, Methodify, Sago, and Veylinx, and has been an active participant in the industry at large, serving on the board of the South-Central chapter of the Insights Association for the past 9 years. At Fuel Cycle, Bethany partners with Insights, UX, Product, and CX team at Financial Institutions to co-create a learning program leveraging the power of insights communities so they can build better products, enhance personalized service offerings, and elevate their customer’s experiences.
Imagine a long-standing credit union, once the cornerstone of its community, facing a crossroads. Its older members, who have been the backbone of the institution for decades, are retiring, and a new generation of tech-savvy, digital-first members is emerging. The credit union’s leadership is faced with a pressing challenge: how to stay relevant to both […]