Market Research Must-Read: 2019 GRIT Insights Practice Report
Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of research. It explores the adoption of emerging methods, the use of traditional methods, drivers of supplier selection, satisfaction with suppliers, investment priorities, projected research spend, the evolving role & activities of researchers, high-demand skillsets, buzz topics, and more. This edition includes a piece on buzzwords by Fuel Cycle’s CPO, Rick Kelly. According to […]
2020 Insights Practice GRIT Report
The 2020 GRIT Report is In! This report provides the industry with a 360-degree view of the knowledge buyers and vendors need to navigate the world of insights and make informed decisions about their own market research practices. Download this report to discover: The evolving role and activities of market researchers, including emerging methodologies Major drivers of supplier selection […]