Quick polls may be small in size, but they can undoubtedly pack punch in terms of research impact potential. These bite-sized surveys deviate from the typical 15-30 minute survey and generally consist of one basic question. Quick polls forgo lengthy and sophisticated research designs in order to provide an easy, fun, and streamlined research experience that doesn’t require […]
Did you know that 90% of customers are more likely to purchase a product or a service from a brand that provides personalized experiences? It’s true. Nearly all customers prefer to engage with brands that understand their individual needs and preferences. In fact, customers are even more than willing to hand over data in trade […]
Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb those coveted ranks excel by driving innovation and offering the best customer experience. To compete, your organization needs to run research that exposes your customers’ experience gaps and respond with innovations that close those gaps. […]
The McKinsey Design Index report tracks the design practices of 300 public companies over a five-year period and analyzes how the strength of their design practices relates to their financial performance. Upon analysis, the results were clear: the better the design, the higher the returns. This may seem obvious, but user experience in research has been historically […]
