The Subscription Economy Needs Better Research: Are Brands Keeping Up?
The subscription economy is booming, with more brands shifting to recurring revenue models. But churn remains a major challenge—and acquiring a new customer can cost five times more than retaining one. Without real-time churn insights, brands risk losing subscribers before they can intervene. Traditional surveys and exit interviews don’t capture the full picture—continuous behavioral tracking […]
Gaming – Connecting with a Hard-to-Reach Audience through Fuel Cycle
Theatrical Film vs. Streaming: Navigating the Post-COVID Entertainment Landscape – A Market Research Perspective
The film industry has faced some major shake-ups in the wake of the COVID-19 pandemic. With theaters closing and people staying home, the battle between traditional movie theaters and streaming platforms has become more relevant than ever. In this blog, we’re going to dig into the changes happening in the world of movies post-COVID and […]