Propelling Your Brand to the Forefront of Retail Innovation with Concept Testing 

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine, and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, Consumer Insights Manager at Carhartt, and Eric Avissar, Sr. Manager, Customer Success, at Fuel Cycle, will illuminate how Carhartt’s collaboration […]

Why Concept Testing is Important in New Product Development 

When it comes to product development, creating and launching a successful new product is a challenging endeavor. Innovation and creativity are essential, but the path to success often requires more than just a groundbreaking idea. This is where concept testing comes into play. In this blog, we will explore the significance of concept testing in […]