Unveiling the AI Revolution in Market Research: Key Takeaways
Our recent webinar, ‘AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle’, was led by industry experts Matt MacKinnon, VP of Product at Fuel Cycle, and Jilleun Eglin, Sr. Director of Product at Discuss. It was centered around the transformative potential of Artificial Intelligence (AI) in market research. This blog goes over […]
Synergizing Human Behavior with AI: A Fuel Cycle & FastFocus Webinar Recap
The integration of Artificial Intelligence (AI) presents both unprecedented opportunities and challenges for the market research industry. Our recent webinar, in collaboration with FastFocus, delved deep into the nuances of this dynamic relationship, exploring how the synergy between human intelligence and AI is reshaping the industry. This blog will explore some of the key webinar […]
AI-Powered Holistic Research: Bridging Qual & Quant Insights Across the Product Lifecycle
This webinar explores how AI technologies revolutionize product research by seamlessly integrating quantitative and qualitative methodologies. Discover how leveraging AI can empower teams to gain comprehensive insights across the entire product lifecycle, enabling informed decisions and driving success in today’s dynamic market landscape.
Market Research ChatGPT Cheat Sheet
ChatGPT presents an unprecedented opportunity to revolutionize the landscape of market research. By harnessing the power of ChatGPT, market researchers gain access to a dynamic toolkit that empowers them to unearth invaluable insights, cultivate meaningful engagements with target audiences, and steer decision-making processes with unwavering precision. This ChatGPT includes five impactful strategies for leveraging ChatGPT […]
Qual-at-Scale: How AI Can Revolutionize Unstructured Data
Qualitative research is a powerful tool to understand the needs, preferences, and motivations of your target audience. Yet it can often be under-utilized in favor of larger quantitative projects for perceived advantages such as being cheaper and faster to complete. However, that does not mean that larger quantitative projects are the answer for every type […]
Synergizing Human Behavior with AI: A Strategic Approach to Predictive Market Research
During this webinar, two industry experts weigh in. Jae Hauser, Associate VP of Research and Insights at Fuel Cycle, and Bill Bloom, CEO of FastFocus, discuss how AI tools can be used to amplify and enhance the study of human behavior. From increasing predictive accuracy to streamlining research processes, there are many benefits to consider […]
Reconstructing Qualitative Insights Through AI
Qualitative market research is a critical piece of any insights roadmap, but it is often left behind due to the methodological expertise and time-intensive analysis required by the data. However, just as the industry moved to leverage digital tools in conducting Focus Groups and In-Depth Interviews (IDIs), the same should be said for the insights […]
AI as the Copilot: Practical Use Cases for Researchers
While generative AI models are nothing new, Microsoft and OpenAI catapulted us into a new world where the practical applications for AI suddenly seem endless and available to anyone. Not only did they spark endless ideation on how to apply generative AI, but they also launched some very transparent models on how to best architect […]
Einstein in a Tiger Cage: Generative AI & Jobs to be Done
In the next 12 months, AI will be embedded into most business workflows, including expansive utilization with market research and insights. As corporate insights departments and research providers race to add AI solutions to their offerings, it’s worth considering: what makes a company adding AI to its workflow successful? Is it being the first to […]