The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and business digital penetration in less than 3 months. McKinsey’s Global COVID Consumer Sentiment Survey collects and connects data across 45 different countries and the resulting insights were shared at the 2020 FC Connect Digital Insights Summit. This infographic summarizes the 5 big changes to consumer behavior and their implications for research.
– Understand the biggest changes to consumer behavior in 2020
– Gain a perspective on these trends in the U.S. within a global context
– Spark creative thought based on the implications for primary research