Fuel Cycle

The State of Market Research 2020

In August 2019, we surveyed 193 market researchers about their day-to-day work. Our key finding: They love what they do even as their job grows more difficult than ever. From daily tasks to grand desires to fears that keep them up at night, our report covers all aspects of the market researcher’s experience.  

Download this report to discover: 

  • Ways in which the market researcher’s role has remained consistent year over year 
  • How technology is changing the industry fast 
  • Instances of resistance to technology and why embracing tech is a good idea