We’ve heard over the last couple of years that the AI apocalypse is looming over market research—but the most pressing issues that market researchers face are much simpler. Over the last few years competition has grown among research technology providers, but adoption remains low. This report aims to uncover where the biggest barriers remain and areas of opportunity to grow and drive the insights industry into dominating the future of customer intelligence. We, likewise, have included side-by-side comparisons from last years findings in our 2017 State of Market Research Report. Find out what over 200 researchers report on the state of their industry.
In this report discover:
- The most performed MR tasks and adoption of tools
- Improvements from 2018 and areas of stagnation in budget, efficiency, & time
- How to optimize current processes and insights.