Fuel Cycle

Saving the Infiniti Car Brand: A Lesson of Transformative Insights

Learn from the experience of a co-leader of the initiative that saved the Infiniti auto brand and transformed it from the junkyard of automotive history into a top-tier luxury brand competitor.  There are 3 key elements to making insights transformative. 

Key Takeaways: 

  1. Commitment:  From senior management and the execution level employees 
  2. Good Research:  I.e. Problem definition, sample, instruments, analysis, and storytelling (with data) 
  3. Laser focus:  Holistic integrated strategy – brand identity, product, marketing, retail, and service