Fuel Cycle

How Video is Killing The Radio Star* | *Radio Star = PowerPoint

The past year has transformed the way we utilize video to communicate with our friends and family. Since our personal behaviors shift to our professional behaviors, we need to equip ourselves to use video to communicate within organizations to implement change. Research and Insights professionals were quick to adopt new methods for conducting virtual video research, however, the next step is to ensure that the collected video effectively communicates customer stories. Learn how brands such as Del Taco are replacing slides of debatable data and pasted quotes by using the LivingLens platform to analyze customer interviews and create engaging showreels that drive action.

Key learnings:

  1. How to engage respondents and customers with a natural option to provide actionable video feedback and insights.
  2. How to empathize and tell their stories in engaging showreels to drive action with stakeholders.
  3. How to embrace video feedback within your organization to celebrate wins & address concerns.