Fuel Cycle

Passenger-side Marketing: Enhancing the Drivers of Marketing

This session will illustrate FNBO’s community journey from showing-off the capabilities of “The Circle” to showing up inside a project plan.

Key Takeaways:

  1. Hear from the “CX road warriors” that are helping a 160-year-old bank on its journey into the next evolution of customer research via “The Circle,” FNBO’s online customer community
  2. See how the team utilized the quick and easy tools of the community platform to create “Instant Advocates” within the Marketing Department
  3. Learn how they are continuing to develop a continuous conversation about the brand alongside an annual large-scale marketing research project
  4. Interact with speakers during the live event as they talk through the next steps of funneling down from broad brand insights to designing verbiage on a specific product