FC Connect is a virtual summit experience all about celebrating insights that ignite action. For research to be a real driver of innovation and growth, the role and span of influence have to be closer to decision-making. It is now the role of MR to sift through the new reality and come up with a high-impact agenda across product, brand, and digital experiences. Igniting action comes down to how you collect, digest, and act on insights. FC Connect 2021 will inspire fresh ideas, fuel your creative fire, and spark your boldest insights strategy.