Fuel Cycle

The Connection Factor: What Sets Successful Brands Apart During Times of Change

Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or team will survive if they try to plan in a vacuum, and the companies that know this have risen to the top of their industries. In 2020 alone, the U.S. has experienced a devastating global pandemic, a pivotal and divisive presidential election, an economic recession, and the polarizing side-taking of multiple movements, including Me Too, Black Lives Matter, climate change, immigration reform, LBGTQ rights, and more. Organizations that have been most successful at responding to the new reality share a #1 priority in common: establishing new methods of connection – with customers, stakeholders, and employees.  

Download the eBook to discover: 

  • Advice and examples of challenges overcome in 2020, from MR experts across industries 
  • How to establish connection at all three levels and the importance of each in directing strategy 
  • Methods, tools, and action items any business can put in place to navigate future change