We surveyed hundreds of market research leaders worldwide to reveal how the industry is coping in the face of sweeping changes due to technological advances like AI automation. In fact, we made some shocking discoveries – if archaic methods of research, communication and time management continue to be the standard, Market Researchers risk irrelevancy.
Download the report to get the full results of our survey:
- Approximately half of all Market Researchers are a part of a corporate insights team and most report having a collaborative work environment.
- Most Market Researchers are using Excel Spread Sheets or Google Sheets as a primary research and project management tool, which is far behind the technological curve.