In order to stay ahead, brands must not only demonstrate agility and…
AI driven focus groups at quantitative scale
Researchers recognize the strengths and weaknesses of qualitative and quantitative research methods. Typical qualitative methods such as focus groups are concentrated on delivering deep qualitative understanding from unstructured data gathered in an intimate setting but cannot match the larger scale and speed at which quantitative studies are able to deliver statistically significant insights.
The Remesh platform utilizes real-time virtual focus groups to allow qualitative research to be conducted at a quantitative scale. AI-powered analytics are presented in real-time, allowing moderators to quickly inform follow-up questions and surface deeper insights from their participants.
Remesh is easy to use for moderators and designed to surface deeper insights from participants:
- Schedule and launch the session with your participants.
- Formulate your discussion with 4 types of messages:
- Simple text messages
- Rich media such as images and videos
- Timed poll questions for basic quantitative feedback
- Timed open-ended questions, followed by voting to further measure responses
- Participants not only provide their own responses to questions, but also vote on the responses of other participants. AI-powered analytics provide insights to moderators in real-time.
- As new areas and topics of interest are discovered, moderators can add follow-up questions and messages that are driven by the real-time insights and conversation being had.
Remesh uses A.I. to address traditional challenges related to the moderation and analysis of real-time focus group discussions, such as:
- How to get people’s opinions on a large number of responses in a short period of time
- How to compute how popular each response is based on voting data
- How to identify and visualize clusters of similar opinion within extremely high dimensional data
- How to know which responses are similar to each other
Additional details can be found on www.usertesting.com
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