Fuel Cycle for Media & Entertainment
Command Attention. Convert Audiences. Dominate the Curve.
Fuel Cycle empowers media and entertainment brands to make smarter, faster decisions—at the speed of culture.
Speak to an expert today!
This Industry Doesn’t Wait—And Neither Can You.
In the attention economy, standing still means losing ground. Viewers, players, and users are constantly shifting across screens, platforms, and fandoms. Whether you’re streaming, publishing, gaming, or creating, one truth holds: only those who adapt in real time will thrive.
Fuel Cycle delivers the audience intelligence edge you need—fast, unfiltered, and relentlessly actionable.
From Ratings to Reactions, Streams to Screens—Know What Hits.
Fuel Cycle helps media and entertainment leaders go beyond gut instinct to:
Test concepts, pilots, trailers, and game mechanics pre-launch
Validate storylines, cast alignment, or franchise fit
Identify what sells to advertisers, buyers, and brand partners
Track what’s gaining traction—and what’s falling flat
This Isn’t Just Research. It’s Strategic Firepower.
The Research Engine goes far beyond surveys and discussion boards
- 🎮 Live audience testing with targeted segments—gamers, subscribers, superfans
- 🎬 Qual + quant hybrid studies for immersive, narrative-driven content
- 📱 In-the-moment mobile feedback for fast iteration
- 🔗 Data integrations to unify behavioral, attitudinal, and usage insights
Forget legacy panels and lagging metrics. This is real-time intelligence, built for the fast lane of entertainment.
Reach the Right Audiences—Wherever They Engage
Streamers and subscribers by tier or churn status
Gamers by platform, genre, or playstyle
Social users and creator followers
Competitive users and niche fandoms
🚀 Research Phases for Media & Entertainment
Powered by Fuel Cycle
Identify winning ideas early and de-risk investment
• Concept & storyline testing
• Character/cast validation
• Pilot screening & media testing
• Video focus groups & qualitative feedback
Optimize creative and messaging before going to market
• Title and thumbnail testing
• Social and promo creative validation
• Quick polls for A/B decisions
• Messaging diagnostics by audience segment
Capture immediate feedback and fine-tune mid-flight
• Real-time audience sentiment surveys
• Campaign recall testing
• Live chat and in-platform engagement
• Viewer/player behavior monitoring
Understand what drives retention, loyalty, and monetization
• Progressive profiling
• Subscription driver testing
• Feature and UX evaluation
• Behavioral tracking across segments
Built for Every Corner of the Content Machine
Audience & Research Teams: Spot shifting behaviors and creative white space
Monetization & Sales Leaders: Validate commercial strategies and ad packages
Marketing & Brand Teams: Align messaging to real-time audience sentiment
Product, UX, and Innovation: Optimize experiences across platforms
Turn Audience Signals Into Strategic Advantage
Content is everywhere—but attention isn’t.
With Fuel Cycle, you’ll know what to build, where to launch, and how to scale—before your competitors even react.
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Webinar AI-Powered Reporting: Turn User Research into Impactful Stories in Minutes Wednesday, June 18th @ 10:00am PT | 1:00pm ET Unlock the full potential of
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Webinar: Fuel Cycle Summer Release
Upcoming Webinar Summer Release July 16th | 10:00am PT/1:00pm ET Matt Mackinnion VP, Product SallyPage Mckinney Sr. Product Manager Ken Reilly Product Manager Register Now