Fuel Cycle for Media & Entertainment
Command Attention. Convert Audiences. Dominate the Curve.
Fuel Cycle empowers media and entertainment brands to make smarter, faster decisions—at the speed of culture.
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This Industry Doesn’t Wait—And Neither Can You.
In the attention economy, standing still means losing ground. Viewers, players, and users are constantly shifting across screens, platforms, and fandoms. Whether you’re streaming, publishing, gaming, or creating, one truth holds: only those who adapt in real time will thrive.
Fuel Cycle delivers the audience intelligence edge you need—fast, unfiltered, and relentlessly actionable.
From Ratings to Reactions, Streams to Screens—Know What Hits.
Fuel Cycle helps media and entertainment leaders go beyond gut instinct to:
Test concepts, pilots, trailers, and game mechanics pre-launch
Validate storylines, cast alignment, or franchise fit
Identify what sells to advertisers, buyers, and brand partners
Track what’s gaining traction—and what’s falling flat
This Isn’t Just Research. It’s Strategic Firepower.
The Research Engine goes far beyond surveys and discussion boards
- 🎮 Live audience testing with targeted segments—gamers, subscribers, superfans
- 🎬 Qual + quant hybrid studies for immersive, narrative-driven content
- 📱 In-the-moment mobile feedback for fast iteration
- 🔗 Data integrations to unify behavioral, attitudinal, and usage insights
Forget legacy panels and lagging metrics. This is real-time intelligence, built for the fast lane of entertainment.

Reach the Right Audiences—Wherever They Engage
Streamers and subscribers by tier or churn status
Gamers by platform, genre, or playstyle
Social users and creator followers
Competitive users and niche fandoms
Built for Every Corner of the Content Machine
Audience & Research Teams: Spot shifting behaviors and creative white space
Monetization & Sales Leaders: Validate commercial strategies and ad packages
Marketing & Brand Teams: Align messaging to real-time audience sentiment
Product, UX, and Innovation: Optimize experiences across platforms

Turn Audience Signals Into Strategic Advantage
Content is everywhere—but attention isn’t.
With Fuel Cycle, you’ll know what to build, where to launch, and how to scale—before your competitors even react.

Webinar: Fuel Cycle Summer Release
Upcoming Webinar Summer Release July 16th | 10:00am PT/1:00pm ET Matt Mackinnion VP, Product SallyPage Mckinney Sr. Product Manager Ken Reilly Product Manager Register Now

A Webinar Recap: Lessons Learned from Implementing AI Agents in Market Research
At Informa’s TMRE @ Home event last month, Fuel Cycle’s Chief Strategy Officer, Rick Kelly, delivered a session on “Lessons Learned from Implementing AI Agents

Fuel Cycle Introduces FC UX, a Modern Replacement for Legacy User Experience Testing Platforms
Acquisition of getCurious Propels Fuel Cycle into the UX space with an AI-native Platform Designed for Speed, Simplicity, and Scale SANTA MONICA, Calif. – May