Media is under constant strain to find new methods of delivering entertainment to a wide and ever-growing array of audiences and technology: from Vevo to YouTube to Netflix, streaming and digital devices remain on the rise. Additionally, the desire for entertainment 24/7 adds other complications. The entire media ecosystem is changing. Award shows like the Grammy’s and Billboard Music Awards are slowly losing viewership and ad revenue altogether has slowed for traditional media. Likewise, album sales have been steadily on the decline for years. But how can media professionals survey and evaluate what their consumer demand and need? Further, how do they reach new audience targets, particularly Millennials and Generation Z, who will be the driving force behind new viewing and consumption behavior? Media marketers must uncover new information, and be proactive about leading change to stay ahead of future demands.
Can the media marketer lead change or respond to it? The only way to lead is to better understand the key driver of success and insights– the consumer.
The way that products are bought and sold is dramatically changing. More and more customers are buying through mobile and digital means, and retailers and consumer goods companies must understand the consumer and the factors impacting the formation of a brand’s image, corporate reputation, and the customer experience. Connecting with consumers has therefore never been more important to not only establish brand relationships but also to establish a relationship where consumers can communicate their attitudes and perceptions of your product. It’s time for a consumer insight solution to drive growth in today’s businesses.
How do retailers and consumer goods manufacturers stay connected with today’s consumer?
Just as the case with retail and CPG, the way that people interact with financial institutions have evolved. Brick and mortar locations give way to new mobile banking trends that the consumer has come to rely on. But how do financial firms–more pointedly, banks–brace and adapt to the new technologies their customers demand? Financial professionals must navigate a financial world filled with evolving changes in mortgage loans and younger clients seeking insurance increasingly less than generations before. As these disruptive technologies evolve, the voice of the consumer must be heard to guide product development and marketing. Most importantly, bankers, insurers, and any professional with equity in the finance industry must have an easy-access to the voice of the customer.
How can the Financial Services Industry embrace these new, emerging technologies and use them to their advantages to gain new customers?
As healthcare becomes the biggest industry in the American market, consumers must be at the center of your company’s marketing and innovation efforts. Their insights about new services and treatments will be at the heart of understanding their experiences and will be critical in shaping the development of new treatments, products, and services. By using a blend of qualitative and quantitative surveys, understand the more nuanced needs of customers regarding everything from Medicare to new technologies.
How do healthcare companies stay in-the-know about how their brand and services are being reflected in the marketplace? And how do healthcare companies accurately assess if their business expenditures are being accurately placed in the right innovation?
As technology becomes a more critical driver of product development in the automotive market, consumers must be at the center of your company’s marketing and innovation efforts. Their insights about new services, trends, and vehicle features are critical to shaping the development of new automotive intelligence. Fuel Cycle helps automobile manufacturers stay on top and forecast what their consumers want and continue to innovate.
How do automotive companies stay ahead of the curve?
Innovating to meet customer needs and improving the customer and product experience are critical success factors in the B2B and B2C technology markets. Advanced analytics, cloud solutions, and big data are all innovations that expand your businesses global reach. Connecting the right technology to reach your customer is crucial to ensuring the success of current products and services, and new ones as well. This connection produces the insights necessary to drive product growth and manage the customer experience. How does enterprise and consumer IT meet the rising challenges and demands of an ever-increasing mobile world?
Communities can provide valuable insights to uncover the needs of tomorrow’s market.
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