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CUSTOMER STORY | Abercrombie & Fitch

Establishing customer empathy through constant connection.

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EFFICIENT, SCALABLE, & ACTIONABLE INSIGHTS.

A ROI your stakeholders can get behind

Fuel Cycle customers have opened the door to newfound cost savings, shedding unnecessary expenses, while enabling their business to rapidly increase their time-to-insights.
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At Fuel Cycle, we’re on a mission to supercharge decision intelligence for legendary brands, delivering unbeatable value and ROI. We empower organizations to capture, analyze, and act on the insights needed to launch new products, acquire customers, and dominate market share. With our powerful Research Engine fueling top-tier insights communities, brands can effortlessly connect with key audiences and unlock actionable insights that drive confident, impactful business decisions.

Compelling Return on Investment That Drives Your Business Forward

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Cost savings when partnering with Fuel Cycle

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ROI compared to traditional research methods

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Average decrease in project timelines

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Average decrease in time to results for stakeholder requests

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How Fuel Cycle Boosts Your ROI

Fuel Cycle’s platform supercharges your insights teams with deep customer understanding, speeding up data-driven decisions. From product teams benefitting from streamlined development cycles, bringing products to market faster and driving revenue growth; or marketers gaining actionable insights to fine-tune campaigns, enhancing customer engagement and loyalty.

The outcome? A seamless and powerful ROI for your entire organization.

Improved Efficiency

Drive operational gains by eliminating manual work thanks to automated workflows and streamlined solutions.

Reduced Customer Support Costs

Tap into your dedicated support team spanning research, platform, and account needs without additional costs.

Speed to Insights

Launch & field research projects in >24 hours with automated methodologies and strong community engagement for instant findings.

Machine Learning & Analytics

Leverage AI tools built for researchers driving thoughtful analysis and actionable insights, all without being trained on client data.

Customer Retention

Get to know your customers better than ever before and drive retention & loyalty with strong feedback loops. It is 5-25x more expensive to acquire new customers than it is to retain.

Centralized Platform

Eliminate data siloes with a single platform for all your insight needs, combining research & operational data for truly actionable learnings.

“We ran 16 studies in 2022, and I calculated it out – we ran a million dollars’ worth of research for about $120,000. So we got a huge, huge payoff for our investment in the community and it really allows me to help my stakeholders so much faster than if I were using a vendor.”
Director of Market InsightsGlassdoor
Director of Market Insights
“The platform is so flexible and we’re able to kind of streamline that process from where it might take weeks to coordinate, weeks to get those dates on the calendar, weeks to get that launch process out – now we can do that in a matter of hours. Instead of only doing 1 survey a week or month, we’re able to launch up to 6-8 activities a week to tap into these insights and get them.”
Director of InsightsUlta
Director of Insights
“We knew we needed our own customer research panel complete with access to advanced research functionality to help the organization reach its goal of being customer-led. Now, we typically get 90% of the responses from a project within the first 24-36 hours, which allows us to give our project teams insights they can take action on immediately.”
Director of InsightsFNBO
Director of Insights

The Decision Intelligence Platform.

Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots.

The result? Faster innovation, smarter product launches, and bold, customer-led growth. Outpace competitors. Outsmart risk. Outperform expectations.

With Fuel Cycle, the future of insight is always on.

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