How to Conduct Primary Market Research for Marketers
Market research provides marketers with vital information on behavior, preferences, and pain points of their target market. And yet, so few marketers have the time or resources to conduct research. But luckily enough, we have culled our years of experience in market research into this comprehensive guide. Gain specific knowledge on how to conduct primary […]
The Buyers’ Guide to B2B Online Communities
Your relationship with your customer is your best source of predictive data, and your online community is a space to grow a dynamic and bidirectional relationship with your client—while aggregating actionable data. Against popular belief, the B2B buyer wants to interact with your brand, and we have active and engaged B2B clients who are proof […]
Insuring Millennials: The Most Under-Insured Generation
Millennials are considered the most hard-to-predict consumers of any generation. Insurance providers are feeling at a loss. How do you ensure the most under-insured generation? The answer is to focus on key areas of opportunity to engage notoriously difficult-to-reach customers. Engage and foster a relationship as early as possible Prioritize direct channels over traditional models […]
The Insider’s Guide To Online Community Engagement
Building on FUEL CYCLE’s decade-plus of experience, launching hundreds of communities for a diverse range of clients across financial services, media, technology, travel & more, this guide compiles the latest insights & best practices that our community management team uses when consulting with brands like AIG, ELLE, Hertz & UPS. Discover how to build your […]