Your Guide to Agile Research in 2021

2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward. The market research landscape has fundamentally shifted, and the success of insights organizations will depend on their willingness to invest in new strategies that will drive meaningful change. Based on a Q&A […]

The Connection Factor: What Sets Successful Brands Apart During Times of Change

Navigating change is hard. Especially when uncertainty plagues your everyday, planning for the future can feel downright impossible. No brand, department, or team will survive if they try to plan in a vacuum, and the companies that know this have risen to the top of their industries. In 2020 alone, the U.S. has experienced a devastating global pandemic, a […]

FC Connect 2020: Top Themes & Takeaways

At FC Connect 2020, over 40 industry leaders offered valuable insight into new market research trends, DIY research strategies, and specific methodologies to capture data and activate organizational change. While speakers from top brands, including Clorox, McKinsey, ESPN, and Qualtrics were all stellar, we know you might have missed out. So, we made it easy for you and summed all best information from […]

Leveraging Mobile eCommerce Tools for a Competitive Advantage

Currently, brands significantly underinvest in how they market, package and sell their product via mobile eCommerce. But the world is changing, and brands need to get ahead of the change. In the next normal, market dynamics will shift and change fast. What products sell and what messaging is most effective is highly dependent on these changing dynamics. Being […]

Effective Strategies to Enhance Communities Through Social Listening

Did you know, your brand can understand online conversations at scale to discover new trends and execute targeted recruitment for research? Fuel Cycle users now have access to an industry-leading AI-powered conversational intelligence platform: Talkwalker. Talkwalker allows brands to see how customers are engaging with them across social, online, and offline. These social listening capabilities complement Fuel Cycle’s Continuous Research platform for highly personalized research by providing powerful insights on […]

Covid-19 Economic Pulse Survey

Due to the coronavirus pandemic, the global economy is changing. Fuel Cycle surveyed 501 Americans as Part 1 of an economic pulse study to uncover the details behind their new spending habits. The results reveal necessary insight for any business hoping to keep up in this strange new marketplace. Organizations that don’t keep up with customer demand won’t survive.  Download this ebook to discover:  Striking changes to the U.S. workforce and how income level impacts people’s confidence in the U.S. to recover economically  How […]

Covid-19 Economic Pulse Survey

Due to the coronavirus pandemic, the global economy is changing. Fuel Cycle surveyed 501 Americans as Part 1 of an economic pulse study to uncover the details behind their new spending habits. The results reveal necessary insight for any business hoping to keep up in this strange new marketplace. Organizations that don’t keep up with customer demand won’t survive.  Download this ebook to discover:  Striking changes to the U.S. workforce and how income level impacts people’s confidence in the U.S. to recover economically  How […]

Covid-19 Economic Pulse Survey

Due to the coronavirus pandemic, the global economy is changing. Fuel Cycle surveyed 501 Americans as Part 1 of an economic pulse study to uncover the details behind their new spending habits. The results reveal necessary insight for any business hoping to keep up in this strange new marketplace. Organizations that don’t keep up with customer demand won’t survive.  Download this ebook to discover:  Striking changes to the U.S. workforce and how income level impacts people’s confidence in the U.S. to recover economically  How […]

Insourcing vs. Outsourcing

Every department across an organization can benefit from better understanding their customers’ habits, market trends, and competition. Smart experience management research helps companies investigate and uncover all this important information and if done properly, can result in an increased return on investment. Based on the size, structure, and stage of your business, there are better […]

How to Bring Your Customer Journey to Life

What’s the one thing that every business can do to gain 18x faster sales cycle and yield 3.5x greater revenue from customer referrals? Customer journey mapping. It’s the most effective way to walk in the shoes of your customers, identify potential problems, and make improvements to your business that will resonate with your customers.  Download this ebook to discover:  How customer journey mapping […]