Branded Vs. Unbranded Insight Communities

In the realm of market research, the choice between branded and unbranded insight communities can significantly impact the outcomes of your studies. This infographic takes a look at both options.

Market Research ChatGPT Cheat Sheet

ChatGPT presents an unprecedented opportunity to revolutionize the landscape of market research. By harnessing the power of ChatGPT, market researchers gain access to a dynamic toolkit that empowers them to unearth invaluable insights, cultivate meaningful engagements with target audiences, and steer decision-making processes with unwavering precision. This ChatGPT includes five impactful strategies for leveraging ChatGPT […]

Update Your Research Game: Goodbye Panels, Hello MROCs

Market Research Online Communities (MROCs) are the game-changer you can’t afford to ignore. Unlike traditional panels, MROCs provide a dynamic platform for real-time, in-depth market research, putting your brand in the driver’s seat of customer engagement. If you’re not leveraging MROCs, you’re missing out on the future of consumer insights and falling behind the competition.

Market Research Predictions for 2021

According to Forrester’s 2021 Predictions report, organizations will need to double-down on technology-fueled experiences, operations, products, and ecosystems in the coming year. Additionally, their success will depend on how swiftly they harness tech to enable their workforce and build platforms that differentiate them from competitors. Investing in new technology, realizing the value of existing technology, […]

UX: The Past, Present & Future

Did you know that the origins of UX can be traced right back to Ancient Greece? Since then, a lot has changed. Even from 1950 to today, the number of global UX professionals has increased by nearly 10 million. Such an exponential growth factor may have you wondering: what does the future of UX look like? In this […]

The Great Consumer Shift: How US Shopping Behavior is Changing

The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and business digital penetration in less than 3 months. McKinsey’s Global COVID Consumer Sentiment Survey collects and connects data across 45 different countries and the resulting insights were shared at the 2020 FC Connect Digital Insights Summit. This infographic summarizes the 5 big […]