Infographic Archives

According to Forrester’s 2021 Predictions report, organizations will need to double-down on technology-fueled experiences, operations, products, and ecosystems in the coming year. Additionally, their success… Read More

UX: The Past, Present & Future

Did you know that the origins of UX can be traced right back to Ancient Greece? Since then, a lot has changed. Even from 1950 to today,… Read More

The Great Consumer Shift: How US Shopping Behavior is Changing

The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and business digital penetration in less… Read More

The Best Market Research Techniques for Your Business

Find Out Whether Your Brand is Essential to Customers Companies make customer-centered business decisions are the ones that customers rely on the most. But your business decisions are… Read More

Infographic: The State of Market Research 2020

Our annual survey of market research professionals found that market researchers’ day-to-day job in 2019 looked a lot like it did in recent years. But… Read More

The State of Qualitative Research 2020

In January 2020, we surveyed 195 market researchers to find out how they field qualitative studies and what they think of qualitative data. We found… Read More

5 Market Research Trends for 2020

We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the past and celebrate the unprecedented… Read More

How to Use the Kano Model to Ensure Customer Satisfaction

In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction with various product features. It… Read More

3 Things You Need to Know Before Starting an Online Community

Ready to supercharge your research with a community solution? Let’s find out. It’s become common knowledge among market researchers that online community is one of… Read More

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